媒介环境学视域下的数字阅读研究

发布时间：2018-03-24 14:52

  本文选题：媒介环境学　切入点：数字阅读　出处：《华中科技大学》2016年博士论文

【摘要】：随着数字媒介技术的发展,传统阅读的历史开始书写新的篇章。阅读,不再与书本、纸张相提并论。在电子屏幕前,阅读演化为人与数字符号之间的互动交流。阅读载体的种种变革,不仅仅改变了书本的样式、形态,改变了人们黄灯古卷前清冷独思的阅读习惯,更改变了由传统纸质阅读衍生而来的阅读者社会行为。本文以媒介环境学的理论框架为论述根基与脉络,通过对480名数字阅读者进行纸质问卷与电子问卷调查、对26位数字阅读者进行深度访谈,从数字阅读主体分布、数字阅读内容与需求偏好、数字阅读媒介选择、数字阅读行为特点、数字阅读环境等五个方面描绘数字阅读的现实图景。在此基础上,本文进一步探究数字阅读媒介与人之间相互影响、相互建构的关系,将其分述为两大线索：线索一从人对媒介技术的引导性发展层面分析数字阅读媒介人性化进化的趋向,以此论证数字阅读与传统纸质阅读异质互补、相容相生的竞争关系；线索二从媒介技术偏向性对人的影响层面分析数字阅读媒介的静态特征及其对读者的认知、身份认同、权威构建三个方面产生影响,以此对数字阅读是否是浅阅读、碎片化、娱乐化阅读以及数字阅读中是否存在身份认同消解、权威式微进行根源性反思。全文共分为九章。第一章绪论,论述了本文的选题缘由、研究意义,在大量相关文献研读的基础上明确本研究的主旨、创新点与难点以及适用的研究方法与研究思路。第二章通过对480名数字阅读者的问卷调查,对数字阅读的现实图景作出基本描绘：数字阅读主体以年青人为主,中老年人群也在逐步增多；数字阅读并非是对简单资讯信息的填塞、对娱乐需求的一味满足,而是以实用信息阅读为主,长篇幅、深度性的内容为辅的多层次阅读,其资讯信息需求、专业知识需求、思想需求是促使数字阅读的三大主要驱动力。此外,手机媒介已超越报纸、图书等传统阅读媒介,成为数字时代的首选阅读媒介。在数字阅读中,读者较为普遍地存在主动搜索、主动书写、主动分享等主动性阅读行为,而传统意义上的公共空间与私人空间的区隔也在数字阅读中产生融合与相互嵌入。本文在全面描绘现实图景的基础上,对现今关于数字阅读争论的矛盾焦点予以总结提出,为后文的分章论述树立目标。第三章奠定本文立论的理论基础。本文将技术哲学与媒介环境学相结合,对媒介环境的三个层面从技术哲学的视角给予解读,进一步填补与缝合了媒介环境学中的“技术决定论”、“技术中性论”的缺陷,坚守“文化／技术共生论”、媒介与人的双向构建的立场,为后文中数字阅读媒介与阅读主体之间相互建构、相互影响的关系奠定基础。第四章从媒介环境的三个层面——感知环境、符号环境、社会环境论述数字阅读媒介的多感官交织式感知、双重符号的使用与超文本语言的引入、分享下的社交型阅读三大媒介特征,并以此论述数字阅读媒介的感知偏向、时空偏向、政治偏向以及社会偏向。第五章以人与媒介相互建构关系的第一条线索——人对媒介的引导性建构为脉络,从媒介进化论的视角论述数字阅读媒介在信息仿真层面、信息保存层面、即时对话层面的人性化进化,并以媒介进化论中“媒介生态位”的视角论述数字阅读与传统纸质阅读之间相容相生的关系。第六章、第七章、第八章则分别从数字阅读对人的认知、身份认同、权威建构三个层面共同论述人与媒介相互建构关系的第二条线索——媒介对人的影响,聚焦于数字阅读对读者的影响研究层面。第六章分析数字阅读对阅读主体认知的五层面——注意、感知、记忆、思维与问题解决、语言与想象产生的变革,同时从数字阅读媒介偏向性的视角分析阅读中认知碎片化、娱乐化产生的根源并对其进行反思。第七章将传统阅读中身份认同的建构与数字阅读中身份认同的建构加以对比分析,论述数字阅读中自我身份认同与群体身份认同建构所发生的变革。第八章从权威建构中的媒介因素为着眼点,论述传统阅读中文本权威、作者权威、文化权威的建构以及在数字阅读中文本权威、作者权威、文化权威发生的流变,并对数字阅读中传统权威的式微进行反思。第九章总结全文,归纳得出数字阅读媒介与阅读主体之间互为张力、双向建构的观点,并为建立良性阅读生态提供现实建议。同时,本章进一步从媒介生态位的视角为纸质阅读与数字阅读异质互补的竞争与发展之路提供建议。
[Abstract]:With the development of digital media technology, the traditional reading history began writing a new chapter. No longer read, and books, the paper compared. In the electronic screen, reading for the evolution of interaction between human and digital symbols. All the changes of reading carrier, not only changed the book style, form, change the people of yellow light before the scrolls cold alone thinking to change the habit of reading, reading social behavior derived from traditional paper reading to. According to the theory framework of media ecology as the basis and context, by reading the 480 figures in paper questionnaires and electronic questionnaire, reading to 26 digits of depth from the interview, the main distribution of digital reading, content and demand of digital reading, digital reading media selection, behavior characteristics of digital reading, the five aspects of digital reading environment depicting realistic picture of digital reading. On this basis, the paper further explores the interaction between media and digital reading, the relationship of mutual construction, will be divided into two clues: a clue from people of media technology guided development level trend analysis of digital reading media humanization evolution, in order to prove digital reading and traditional paper reading, mutual complementarity, competition the relationship between the two clues from the mutual compatibility; media technology bias static characteristics of the human impact analysis of digital reading media and readers of cognition, identity, construction of authority influence three aspects to the digital reading is a shallow reading, fragmentation, the existence of identity resolution entertainment and digital reading in reading, the authority of the decline by original reflection. This paper is divided into nine chapters. The first chapter is the introduction, discusses the significance of the topic, the significance of this study, in a large number of relevant literature research On the basis of reading clearly the purpose of this study, innovation and difficulty and apply research methods and research ideas. In the second chapter, through a questionnaire survey of 480 of the digital reading, make a basic description of the real prospect of digital reading: digital reading subject mainly young people, elderly people are also increasing gradually; digital reading is not the simple information packing, demand to blindly meet, but in practical information reading, a multi-level, depth of content supplemented by reading, the information demand, the demand of professional knowledge, ideology is to promote the digital reading of the three major driving force. In addition, the mobile phone media has beyond newspapers, books and other traditional reading media, a digital age preferred reading media. In digital reading, the reader is widespread active search, active writing, active sharing initiative The act of reading, and the traditional sense of the public space and private space segment have mutual fusion and embedded in the digital reading. Based on a comprehensive picture depicting the reality, to put forward to current debate about contradiction focus in digital reading, set up the goal for the following chapters. This paper lays the theoretical foundation the third chapter argument. In this paper the philosophy of technology and media environment by combining three levels of media environment gives the explanation from the view of philosophy of technology, and further to fill in the suture media environment of "technological determinism", "technology neutral theory", adhere to the "cultural and technological symbiosis theory". The media and the bidirectional construction of position, the mutual construction between the media and the subject of reading digital reading, to lay the foundation for mutual influence relationship. The fourth chapter from three aspects: sense of media environment Environment, environmental symbols, multi sensory media social environment of digital reading interlaced perception, using dual symbols and hypertext language, three social media features share reading, and thus discusses the digital reading media perception bias, temporal bias, political bias and social bias. The first clue fifth chapter to people and media mutual constructive relationship - Guide to the construction of media context, from an evolutionary perspective on digital media reading media in the information simulation level, information level, real-time dialogue the human evolution, and the relationship between compatibility and the theory of media evolution "discusses digital reading media ecology" from the perspective of traditional paper reading. In the sixth chapter, the seventh chapter, the eighth chapter respectively reading on people's cognition, from digital identity, discusses the three aspects of joint authority construction Effect of second clues and media interaction between the media on the relationship, focusing on the digital reading research level on the readers. The sixth chapter analyzes the main body of reading cognitive level five - note that digital reading perception, memory, thinking and problem solving, and imagine the language change, at the same time from the digital media reading from the perspective of bias in reading cognitive fragmentation, source of entertainment produced and its reflection of construction. The seventh chapter identity construction and identity of traditional digital reading in reading of the comparative analysis, the occurrence of self identity and group identity construction on digital reading in the eighth chapter change. The media from authority in the construction of factors as the starting point, discusses the traditional text reading the author authority, authority, construction of cultural authority and the authority in the digital reading Chinese, author The authority, rheological cultural authority occurred, and decline of traditional authority in digital reading was carried on. The ninth chapter is summed up mutual tension between digital reading medium and reading subject, two-way view, and provide practical suggestions for the establishment of benign reading ecology. At the same time, this chapter further from the media niche from the perspective of paper reading and digital reading of heterogeneous complementary competition and development road to provide advice.

【学位授予单位】：华中科技大学
【学位级别】：博士
【学位授予年份】：2016
【分类号】：G206
，

本文编号：1658775