媒体融合进程中的马克思主义大众化传播研究

发布时间：2018-04-26 05:28

  本文选题：媒体融合 + 马克思主义大众化　； 参考：《新疆大学》2016年博士论文

【摘要】：随着信息网络科学技术的迅速发展,传统媒体和新兴媒体的融合成为媒体发展的大势。“媒体融合”是信息传输通道多元化运作下的新模式,其发展导致信息终端的复合性,复合型新兴媒体迅速增加和普及,自媒体的普及既成为媒体融合发展的结果,也同时成为继续深化媒体融合的手段。传统媒体的单一传播平台显现出单一性和狭隘性,原本处于舆论引领地位的传统媒体在新的信息环境中逐渐式微。本文将在媒体融合发展背景下,以社会发展全局化思维,在以往研究成果的基础上进一步深入,试图在媒体融合趋势下找寻一条更优化路径进行马克思主义大众化传播,保持党的指导思想在社会发展中的引导作用和主导意识形态阵地地位。媒体融合使大众传播的渠道和空间得到了拓展,使传播者由固定群体转向自由群体,使传播内容由相对简单变为复杂多样,也使传播效果由可控转向不可控。这些变化使得马克思主义大众化传播在实效性上受到很大程度的影响,要求马克思主义大众化传播随之做出适当调整,如何化媒体融合对于马克思主义大众化传播的挑战为机遇成为马克思主义大众化传播的重要研究课题。虽然媒体融合使马克思主义大众化传播面临着传播效果在一定程度上被分散、传播者责任被分散等方面的挑战,但同时也获得更广泛覆盖面上的受众、更丰富的传播渠道和更灵活的传播手段。根据媒体融合环境的新特点,马克思主义大众化传播要遵照以马克思主义传播观为指导、以社会发展实际为参照、以传播规律为依据的传播实践原则,分层次设计马克思主义大众化传播的内容、分领域采取灵活的马克思主义大众化传播方式,强化传播主体间的协同配合,构建媒体融合背景下马克思主义大众化传播过程的理想模式。在马克思主义大众化传播中,要发挥传统媒体在媒体融合中的主流舆论引导作用,坚持党管媒体的原则,以主流媒体为主导,净化传媒内容市场,扩大新媒体在媒体融合中潜移默化的渗透作用,以各种丰富的形式和内容为载体,用马克思主义理论解答现实社会发展中产生的问题,重视大众传播的隐性传播方式和娱乐功能,重视传播效果的反馈,研究受众接受心理,增强媒体、受众互动水平,提高处理应急事件、化解负面舆情的能力和解决实际问题能力。构建媒体融合环境中马克思主义大众化传播的标准和以效果层次为标准的马克思主义大众化传播评价体系,以实现受众心理上有意后注意层面上的内化转化为外化形成自觉行为为马克思主义大众化传播实现的标准。论文以媒体融合发展为社会环境依托和时代发展背景,将焦点聚集于马克思主义大众化传播的内容研究、传播理念研究和传播方式研究,以传播学理论为辅,较少涉及传播过程中的具体技术性手段,想要解决的实质问题是媒体融合进程中传播者灌输方式、理念的革新、转型、探索,分析媒体融合背景下马克思主义大众化传播的现实意蕴和旨归。
[Abstract]:With the rapid development of information network science and technology, the integration of traditional media and new media has become the trend of media development. "Media convergence" is a new mode under the diversified operation of the information transmission channel. Its development leads to the complex of information terminals, and the complex and emerging media are rapidly increasing and popularized. The popularity of the media has become a media blend. The result of the development has also become a means to continue to deepen the media integration. The single media platform of traditional media shows a single and narrow nature, and the traditional media, which is originally in the position of public opinion, gradually diminished in the new information environment. On the basis of the results, we try to find a more optimized path under the trend of media integration to carry out the popularization of Marx doctrine, keep the guiding role of the guiding ideology of the party in the social development and the position of the leading ideological position. The shift of the content of the fixed group to the free group makes the communication content changed from relatively simple to complex and diverse, and also makes the effect of communication from controllable to uncontrollable. These changes make the popularization of Marx's popularization greatly influenced by the actual effect. It requires that the popular spread and broadcast of Marx doctrine should be adjusted properly, and how to convert the media to the integration of the media. The challenge of the popularization of Marx's doctrine has become an important research topic for the popularization of Marx doctrine. Although the media convergence makes the popularization of Marx's popularization face the challenge of spread effect to a certain extent and disseminator's responsibility, but also to the wider coverage of the subject. According to the new characteristics of the media integration environment, the mass dissemination of Marx doctrine should follow the principles of the spread practice on the basis of the social development practice and the law of communication on the basis of the new characteristics of the media integration environment, and design the interior of the spread of the Marx doctrine at a different level. The ideal mode of the popularization of Marx doctrine under the background of media integration is to be strengthened by the flexible Marx doctrine popularization mode, and the ideal mode of the popularization of Marx doctrine under the background of media convergence. In the popularization of Marx's doctrine, the mainstream public opinion guiding role of traditional media in the media integration should be played and the party's management should be held The principle of the media, taking the mainstream media as the dominant, purify the media content market and expand the infiltrating role of the new media in the media integration, with various forms and contents as the carrier, and the Marx theory to solve the problems produced in the development of the real society, attach importance to the recessive communication mode and entertainment function of the mass communication, and attach importance to the public communication. The feedback of the effect of communication, the study of the audience acceptance of psychology, the enhancement of the media, the audience interaction level, the improvement of the handling of emergency events, the ability to resolve the negative public opinion and the ability to solve practical problems. The standards for the popularization of Marx doctrine in the media integration environment and the evaluation system of the popular spread of Marx doctrine with the level of effect as the standard, In order to realize the internalization of the audience's psychological attention, the internalization should be transformed into Externalization to form the standard of realizing the popularization of Marx's doctrine. The paper focuses on the content research of the mass dissemination of Marx doctrine with the development of media integration as the support of the social environment and the background of the development of the times, and the research and transmission of the communication concept. The research of sowing method, supplemented by the theory of communication, seldom involves specific technical means in the process of communication. The essential problems to be solved are the way of instillation in the media fusion process, the innovation of the idea, the transformation, the exploration, and the analysis of the realistic meaning and purpose of the mass dissemination of Marx's doctrine under the background of media integration.

【学位授予单位】：新疆大学
【学位级别】：博士
【学位授予年份】：2016
【分类号】：D61;G206
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本文编号：1804700