基于现代信息技术的BJNAT博物馆发展战略研究

发布时间：2017-12-28 04:03

本文关键词：基于现代信息技术的BJNAT博物馆发展战略研究　出处：《河北工业大学》2015年硕士论文　论文类型：学位论文

【摘要】：中国互联网络信息中心(CNNIC)于2014年7月21日发布第34次《中国互联网络发展状况统计报告》,该报告的数据显示,互联网发展已深触到社会的各个行业,新兴领域中的网络应用波及整个社会,在满足用户需求的基础上,极大改变了网民的工作和生活。不难看出,以移动应用为主要表现形式的现代信息技术,催生了新经济时代的到来。这个时代,赋予了竞争意识以互惠互利的新内涵,使经营方式、盈利模式、运作方法、人才构成等均发生本质性的变化。本文以BJNAT博物馆信息化项目改造为契机,通过“PEST分析方法”和“波特五力模型”对BJNAT博物馆所处的宏观经济环境和行业环境进行细致筛选,完成对BJNAT博物馆发展外部环境的分析、内部条件分析,构建SWOT矩阵,确定BJNAT博物馆的战略定位和目标,进而进行BJNAT博物馆战略选择,实施组合战略的途径。在BJNAT博物馆的发展战略的定位层面上,体现的是博物馆基础功能的拓展,即它的观众休闲娱乐功能。线上1:1三维博物馆和实体博物馆相得益彰的运行模式,线上无线扩张,线下提供娱乐休闲的寓教于乐环境,是BJNAT博物馆人突破发展局限的创新之举;在BJNAT博物馆的发展战略的目标确定层面上,体现的是致力于创建BJNAT博物馆为核心的行业生态平台,这个平台应由BJNAT博物馆为核心组成一个大型的松散连接网络,通过对新技术的持续投资、研发和整合,为生态平台的其它成员提供创新引领。在这个行业生态平台上,横向的是BJNAT博物馆的周边产业或观众对博物馆的支持度和认知度,纵向是博物馆行业中的引领地位,提高造血能力,提高国际认知度,藉此创造BJNAT博物馆在国际上的良好口碑和影响。研究表明,BJNAT博物馆“在国家级博物馆中名列前茅,在国际博物馆界享有良好口碑,人才队伍建设可持续发展,科研成果显著,科教文化传播影响广泛,在国家倡导的文化大繁荣大发展中贡献卓著”的战略是可行的。
[Abstract]:Chinese Internet Network Information Center (CNNIC) released in July 21, 2014 thirty-fourth "development Chinese Internet Statistics Report", the report data show that the development of the Internet has reached deep into all sectors of society, the emerging network applications in the field of the whole society, to meet the basic requirements of the users, greatly changed the work of Internet users and life. It is not difficult to see that modern information technology, which is the main manifestation of mobile applications, has brought about the advent of the new economic era. In this era, we have given the sense of competition and the new connotation of mutual benefit to make essential changes in business mode, profit mode, operation method and talent structure. In this paper, the BJNAT Museum informationization project reform, through the "PEST method" and "the Potter five forces model" careful screening of the BJNAT Museum of the macroeconomic environment and industry environment, complete the analysis of BJNAT, the Museum of the external environment of the development of internal conditions analysis, construct the SWOT matrix, and determine the strategic positioning of the BJNAT museum the target, then the BJNAT Museum of strategic choice, ways to implement the combination of strategies. At the level of the positioning of the development strategy of the BJNAT Museum, it embodies the expansion of the basic function of the museum, that is, its entertainment and entertainment functions. The operation mode of online 1:1 3D Museum and Museum complement each other, wireless online expansion, provide recreational recreation environment under the line, BJNAT is an innovative breakthrough in the development of Museum limitations; in the development strategy of the BJNAT museum the target level, is the embodiment of the ecological platform to create the BJNAT Museum as the core of the industry. The platform should be BJNAT Museum as the core of a large loosely connected network, through the new technology of continuous investment, development and integration of other members for the ecological platform provide a new lead. In the ecological platform of this industry, the transverse BJNAT museum or the museum audience around the industry support and awareness, is the leading position in the industry vertical Museum, improve hematopoietic ability, enhance the international awareness, to create a good reputation in the international BJNAT Museum and influence. The research shows that the BJNAT Museum "is among the best in the national museums, enjoys a good reputation in the international museums, talent team construction, sustainable development, scientific research achievements, science and culture spread widely, in the cultural prosperity in the national advocate for the outstanding contribution" strategy is feasible.
【学位授予单位】：河北工业大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：G260.7

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