北京博物馆文化旅游服务质量提升研究

发布时间：2017-12-30 17:48

本文关键词：北京博物馆文化旅游服务质量提升研究　出处：《北京联合大学学报(人文社会科学版)》2017年03期 　论文类型：期刊论文

【摘要】：根据旅游认知理论,从游客需求角度分析博物馆文化旅游服务的特殊性,并总结出北京博物馆文化旅游服务存在三个方面问题:一是供给信息内容单一,游客游前资源认知度偏低;二是游中解说服务的生动性和有效性较弱,体验功能有待完善;三是社会环境载体乏力,游客游后信息传播自觉性不明显。最后根据博物馆文化旅游和首都特点提出对策建议:一是加强主体旅游服务意识,注重新媒体的应用,加强游前信息宣传,利用区域优势,实现"搭车式宣传";二是加强游中体验化设计,从体验需求入手,体会文化魅力;三是加强社会环境氛围塑造,主要包括大众传媒渠道和特殊传媒渠道来提升环境建设,为游客自觉性文化传播提供条件。
[Abstract]:According to the tourism cognition theory, analysis the particularity of the Museum of cultural tourism from the perspective of tourists needs, and summed up the Beijing Museum of cultural tourism service has three aspects: one is to supply information content of a single, tourist resources before the low recognition; two is the service commentary tour in the vivid and less effective, experience the function needs to be improved three is the social environment; the carrier is not obvious weakness, dissemination of information consciousness of tourists. Finally according to the characteristics of the Capital Museum of cultural tourism and puts forward countermeasures and suggestions: one is to strengthen the consciousness of main body of tourism service, application of new media, to strengthen the tour information publicity, use of regional advantages, to achieve "a lift type; the two is to strengthen the propaganda" experience design tour, starting from the needs of experience, experience the cultural charm; the three is to strengthen the social environment building, including the mass media channels and special media channels. The construction of the environment provides the conditions for the cultural communication of tourists.

【作者单位】：北京联合大学;
【基金】：北京市属高等学校高层次人才引进与培养计划项目“首都文化旅游产品质量提升研究”(项目编号:CIT&TCD201404079)
【分类号】：F592.7;G269.27
【正文快照】： 北京的博物馆无论数量还是质量在同行业都处于领先地位,因此北京发展博物馆文化旅游与华盛顿、伦敦、巴黎、斯德哥尔摩等国外的首都城市一样,既有条件又符合城市定位。博物馆文化旅游主要由展品与旅游服务构成,根据《博物馆管理办法》及对博物馆成立的审批内容,博物馆的展品质

【参考文献】