社会化问答社区知乎的用户持续使用行为影响因素研究

发布时间：2018-01-01 12:14

本文关键词：社会化问答社区知乎的用户持续使用行为影响因素研究　出处：《情报科学》2017年01期 　论文类型：期刊论文

【摘要】：【目的/意义】旨在探究以知乎为代表的社会化问答社区用户持续使用行为的影响因素及其相互关系。【方法/过程】以信息系统持续使用模型(ECM-IT)为基础,以感知有用性、感知易用性、期望确认、感知愉悦度和感知信任度为自变量,用户的满意度和持续使用意向为中间变量,用户的持续使用行为为因变量,引入习惯作为持续使用意向和行为之间作用关系的调节变量,构建知乎用户持续使用行为的结构方程模型;通过问卷调查法收集数据,共回收有效问卷218份,利用结构方程模型统计分析软件AMOS21.0分析数据。【结果/结论】研究发现,感知愉悦度和感知信任度对知乎用户持续使用行为的正向影响最大,期望确认和感知易用性对知乎用户持续使用行为的正向影响次之,感知有用性对知乎用户持续使用行为的正向影响较小。
[Abstract]:The purpose of this study is to explore the influencing factors and their interrelationships of the continuous use behavior of users in the social question-and-answer community represented by Zhihu. [methods / processes] the model of sustainable use of information systems (. ECM-IT-based. With perceived usefulness, perceived usability, expectation confirmation, perceived pleasure and perceived trust as independent variables, user satisfaction and continuous use intention are intermediate variables, and users' sustained use behavior is dependent variable. The habit is introduced as the adjusting variable of the relationship between intention and behavior of continuous use, and the structural equation model of Zhihu user's sustainable use behavior is constructed. A total of 218 valid questionnaires were collected by questionnaire, and the data were analyzed by structural equation model statistical analysis software AMOS21.0. [results / conclusions]. Perceived pleasure and perceived trust had the greatest positive impact on Zhihu user's persistent use behavior, and expected confirmation and perceived ease of use had the second positive impact on Zhihu user's persistent use behavior. Perceived usefulness has little positive effect on Zhihu's persistent use behavior.
【作者单位】：北京大学信息管理系;
【分类号】：G252
【正文快照】： 1引言以人作为信息源、通过社会网络获取信息,是人类信息寻求行为的重要部分【1】,社会化问答社区(Social QA Com-munity)是该行为的重要载体。以社会化的方式专司于问答服务的在线社区,是2005年前后伴随社交网络的兴起而产生的,如美国的Quora和中国的知乎。知乎创立于2010年

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