企业反竞争情报策略选择:以价值链为导向

发布时间：2018-01-02 21:42

本文关键词：企业反竞争情报策略选择:以价值链为导向　出处：《情报杂志》2017年05期 　论文类型：期刊论文

【摘要】：[目的/意义]借助价值链制定有针对性的企业反竞争情报策略,提高反竞争情报的效率。[方法/过程]首先梳理了价值链与企业反竞争情报策略之间的关联,进而构建了价值链导向的企业反竞争情报策略矩阵(VC-CCI策略矩阵),将企业反竞争情报策略归纳为稳健策略、迷惑策略、激进策略和防御策略,并给出了VC-CCI策略矩阵的工作原理。[结果/结论]以交通银行的反竞争情报策略选择为实证分析对象,构建了交通银行的VC-CCI策略矩阵,并据此给出了相应的反竞争情报策略。研究表明,本研究所拟定的策略矩阵定量特征更明显、操作流程更简便有效。
[Abstract]:[Objective / significance] to make the targeted anti-competitive intelligence strategy with the help of the value chain to improve the efficiency of anti-competitive intelligence. [Methods: firstly, the relationship between the value chain and the enterprise anti-competitive intelligence strategy is combed, and then the VC-CCI strategy matrix of the value-chain oriented enterprise anti-competitive intelligence strategy is constructed. The enterprise anti-competitive intelligence strategy is summarized as robust strategy, confusing strategy, radical strategy and defense strategy, and the working principle of VC-CCI strategy matrix is given. [Results / conclusion] taking the choice of anti-competitive intelligence strategy of Bank of Communications as the empirical analysis object, this paper constructs the VC-CCI strategy matrix of Bank of Communications, and then gives the corresponding anti-competitive intelligence strategy. The quantitative characteristics of the strategy matrix developed by this study are more obvious, and the operation process is simpler and more effective.
【作者单位】：上海大学图书情报档案系;宁波市江北区发展和改革局;
【分类号】：G350
【正文快照】： 引用格式张云中,李超.企业反竞争情报策略选择:以价值链为导向[J].情报杂志,2017,36(5):42-48,30.本世纪以来,企业的运营环境全面进入信息时代,企业在诸多方面的竞争优势归根到底都聚焦到掌握和运用信息的情报优势上,依靠竞争情报、情报机构及情报活动获取和维持企业竞争优势

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