网络UGC健康信息质量评价研究

发布时间：2018-01-06 15:28

本文关键词：网络UGC健康信息质量评价研究　出处：《华东师范大学》2016年硕士论文　论文类型：学位论文

【摘要】：随着互联网的迅猛发展和普及,越来越多的人使用互联网来获取生活和工作中所需要的各种信息。健康是与人们生活息息相关的问题,健康信息是人们最常从互联网搜寻的信息之一。随着WEB 2.0的兴起,人们从互联网获取网络健康信息的渠道从最早的发布健康信息的各类专业医疗健康网站,发展为论坛、博客、问答社区、社交媒体等,人们如今不仅可以单向地浏览专业医疗健康网站发布的信息,还可以与其他网友进行互动,分享各自掌握的信息或经验,此类由用户原创并发布在互联网上的信息称为“UGC用户生成内容(User Generated Content)"。与专业的医疗健康网站发布的信息和公开发表的学术文献不同,UGC信息对于用户来说更容易理解和使用。然而UGC健康信息由于是用户自由创作的,缺乏相对统一的标准、监管和控制,导致其信息质量良莠不齐,而健康信息关乎人们的生命安全,因此网络UGC健康信息的质量问题尤为重要。首先本文梳理了网络UGC健康信息质量评价的相关概念和研究,综合借鉴以往的研究,并结合健康特征初步构建了网络UGC健康信息质量评价指标体系。其次本文利用用户问卷调查法,获得了网络用户对网络UGC健康信息质量评价指标的重要性评分,对问卷结果进行了预处理,并进行了基本统计分析。然后对问卷数据进行了信度和效度的检验,并依据统计分析结果调整了模型。最后通过层次分析法对指标赋予权重,形成最终的网络UGC健康信息质量评价指标体系,并对不同UGC来源和不同健康领域的健康信息进行了实证评价应用,得出结论并提出了相关建议。
[Abstract]:With the rapid development and popularization of Internet, more and more people use the Internet to get all kinds of information needed for life and work. Health is closely linked with people's life, health information is one of the people most often from the Internet to search for information. With the rise of WEB 2, people get health information from the Internet channel network from the early release of health information professional health website, development forum, blog, question and answer community, social media, people can not only browse the one-way professional medical health information website, can also interact with other users, share their information or experience, the original and released by the user information on the Internet called "UGC user generated content (User Generated Content)". Released with professional medical health information website and published The academic literature is different, UGC information for users easier to understand and use. However, UGC health information because it is the user's free creation, lack of unified standards, supervision and control, the quality of information and health information is uneven in quality, the safety of people's life, so the quality problem of network UGC health information is particularly important. This paper first combing the concept of network UGC health information quality evaluation and research, previous studies comprehensive reference, and construct evaluation index system of the quality of health information network UGC combined with health characteristics. The time based on user questionnaire, obtained the importance of network users on the network health information quality evaluation index UGC score, the results of the questionnaire the pretreatment and basic statistical analysis. And then verify the reliability and validity of the questionnaire data, and according to the Statistics Division The results of the analysis to adjust the model. Finally through AHP to give weight to the index evaluation system of the quality of health information network UGC final, and the health information of different sources and different UGC in the field of health for an empirical evaluation application, draw conclusions and put forward relevant suggestions.

【学位授予单位】：华东师范大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：G353.1

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