山西高校图书馆微信公众平台服务现状分析及对策研究

发布时间：2018-01-17 00:35

本文关键词：山西高校图书馆微信公众平台服务现状分析及对策研究　出处：《山西财经大学》2016年硕士论文　论文类型：学位论文

【摘要】：随着智能手机的不断普及,手机即时通讯应用取得了快速发展,同时,伴随着SNS(社交网络服务)的发展,手机即时通讯与SNS的结合成为当前互联网环境下人们进行沟通交流的重要手段,在这种趋势下,高校图书馆也在不断寻找各式各样的平台来发展信息服务。微信公众平台是腾讯公司在微信的基础上推出的一对多媒体性服务平台,自2012年8月正式上线后,迅速应用到餐饮、酒店、银行等行业,取得了良好的发展,高校图书馆也积极利用微信公众平台,创建其信息服务的新方式。2012年9月4日,北京航空航天大学开通了第一个高校图书馆的微信公众平台,随后,中国多所大学的图书馆也相继推出微信平台服务,旨在为师生提供更加方便、快捷、多样的信息服务内容,其中,中国39所“985”高校中,有30所高校的图书馆开通了官方认证的微信公众平台服务,由于“985”高校图书馆提供微信公众平台服务的时间较早,在平台功能建设方面经验相对丰富,领先于我国其他同类高校,其中,中国科技大学、中国人民大学、厦门大学、重庆大学等图书馆提供的微信公众平台服务相对完善,有特色。目前,山西省有高校71所,只有5所院校的图书馆开通了微信公众平台的服务,开通率仅7.04%,同时,在图书馆微信公众平台的建设和应用中也存在着诸多问题。因此,针对目前山西省高校图书馆利用微信公众平台发展信息服务初期阶段存在的各种问题和现象,本文对中国30所“985”高校图书馆微信公众平台及山西省5所高校图书馆微信公众平台进行了网络调研,并进行了对比分析,同时对山西省5所院校的师生就本校图书馆微信公众平台的服务状况做了问卷调查,运用文献阅读、调查研究、对比分析的方法,发现了当前山西省高校图书馆微信公众平台存在开通率不高、起步晚、发展缓慢、缺乏与用户的交互、功能不完善等问题。同时,找出问题出现的原因,包括学校不重视、平台宣传不到位、平台缺乏规范管理、图书馆自身资源吸引力不高。在充分了解山西高校图书馆微信公众平台的服务现状的基础上,借鉴中国“985”高校优秀图书馆微信公众号的实施经验,从平台建设、平台管理、平台宣传三个方面为山西高校图书馆微信公众平台的建设和发展提供帮助和借鉴。
[Abstract]:With the popularity of smart phones, mobile instant messaging applications have made rapid development, at the same time, with the development of SNS (social network services). The combination of mobile phone instant messaging and SNS has become an important means of communication and communication in the current Internet environment, in this trend. University libraries are also constantly looking for various platforms to develop information services. WeChat Public platform is a pair of multimedia service platform launched by Tencent on the basis of WeChat. Since August 2012, it has been applied to the catering, hotel, banking and other industries, and has made good development. The university library has also actively utilized the WeChat public platform. In September 4th 2012, Beijing University of Aeronautics and Astronautics launched the first university library's WeChat public platform. The libraries of many universities in China have launched the service of WeChat platform one after another, aiming at providing more convenient, fast and diverse information service content for teachers and students. Among them, 39 "985" colleges and universities in China. There are 30 university libraries opened the official certification of WeChat public platform services, because "985" university libraries to provide WeChat public platform service earlier. In the platform functional construction experience is relatively rich, ahead of other similar universities in China, including China University of Science and Technology, Renmin University of China, Xiamen University. The service of WeChat public platform provided by Chongqing University and other libraries is relatively perfect and characteristic. At present, there are 71 colleges and universities in Shanxi Province, and only 5 libraries have opened the service of WeChat public platform. The opening rate is only 7.04, at the same time, there are many problems in the construction and application of the library WeChat public platform. This paper aims at various problems and phenomena existing in the initial stage of developing information service by using WeChat public platform in the libraries of colleges and universities in Shanxi Province. This article has carried on the network investigation to 30 "985" university library WeChat public platform and Shanxi Province 5 university library WeChat public platform, and has carried on the contrast analysis. At the same time, the teachers and students of 5 colleges in Shanxi province have made a questionnaire survey on the service status of the WeChat public platform of our university library, using the methods of literature reading, investigation and comparative analysis. Found that the current Shanxi University Library WeChat public platform is not high opening rate, late start, slow development, lack of interaction with users, function is not perfect and so on. At the same time, find out the reasons for the problems. Including schools do not pay attention to the platform propaganda is not in place lack of standardized management of the platform the library itself is not highly attractive resources on the basis of a full understanding of Shanxi University Library WeChat public platform service status quo. Drawing lessons from the implementation experience of the excellent university library WeChat Official account in China, from the platform construction, platform management. The platform propagandizes three aspects to provide the help and the reference for the Shanxi university library WeChat public platform construction and the development.
【学位授予单位】：山西财经大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：G250.7;G258.6

【相似文献】