基于社交媒体的档案信息资源传播研究

发布时间：2018-01-19 11:02

本文关键词： 档案信息资源社交媒体档案传播　出处：《吉林大学》2017年硕士论文　论文类型：学位论文

【摘要】：档案馆精心保存的信息资源以其真实性、权威性、系统性的品质成为学生、研究者以及普通公众最为青睐的信息来源。然而,对求知者甚至学术界来讲,面对越来越多样化的信息获取渠道,档案馆资源通常不是他们的首选,他们倾向于更为便捷、易用的方式利用开放获取的网络资源。随着信息环境的变化,社交媒体以其移动性、交互性、易用性得到了用户的青睐。社交媒体不仅成为用户获取信息的重要渠道,用户生成内容也正成为重要的信息资源。从世界范围来看,档案机构对社交媒体的兴起做出了积极回应,纷纷制定规划和措施,谋求通过社交媒体吸引用户,推动档案信息资源。本文在文献梳理的基础上,论证了利用社交媒体传播档案信息资源的优势,以档案微信公众号为例进行调查研究,对我国档案机构利用档案微信公众平台传播档案信息资源的现状进行了系统的分析,发现当前我国档案机构利用社交媒体推送档案档案信息内容存在不足。在充分借鉴国外成功经验的基础上,提出了利用社交媒体传播档案信息资源的三种主要方式。并从思想意识、政策框架、机构合作、媒介融合以及内容质量和趣味性六个方面提出了基于社交媒体传播档案信息资源的策略。加强档案信息资源的开发与整合,并通过社交媒体进行积极的传播不仅可以满足用户的媒介使用偏好和信息内容需求,更是档案机构提高社会影响力,吸引用户的重要手段。
[Abstract]:The carefully preserved information resources in archives have become the most popular information source for students, researchers and the general public because of their authenticity, authoritativeness and systematic quality. In the face of more and more diversified information access channels, archives resources are usually not their first choice. They tend to use open access network resources in a more convenient and easy-to-use way. As the information environment changes. Social media is favored by users for its mobility, interaction and ease of use. Social media not only becomes an important channel for users to obtain information. User-generated content is also becoming an important information resource. From a worldwide perspective, archival organizations have responded positively to the rise of social media, making plans and measures to attract users through social media. On the basis of literature review, this paper demonstrates the advantages of using social media to spread archival information resources, taking Official account as an example to investigate and study. This paper systematically analyzes the present situation of archives organization using file WeChat public platform to spread archival information resources in our country. It is found that there are some shortcomings in using social media to push the content of archival information in our country, which is based on the successful experience of foreign countries. This paper puts forward three main ways of using social media to disseminate archival information resources, including ideology, policy framework and institutional cooperation. Media integration, content quality and interest six aspects of social media based on the dissemination of archival information resources strategies to strengthen the development and integration of archival information resources. And the positive communication through social media can not only satisfy users' media preference and information content demand, but also is an important means for archives organizations to enhance social influence and attract users.
【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G270.7

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