E-health情境下初始信任的信息来源构建:兼与E-commerce情境的比较

发布时间：2018-01-27 01:28

本文关键词： 电子医疗初始信任信任转移信息来源　出处：《图书情报工作》2017年14期 　论文类型：期刊论文

【摘要】：[目的/意义]探索在电子医疗情境下用户构建初始信任的关键动因,从信任的信息来源视角比较电子医疗情境与电子商务情境下用户建立初始信任的路径差异,为互联网医疗服务提供商优化平台建设、提升用户满意度提供借鉴和参考。[方法/过程]采用问卷调查法收集数据,利用偏最小二乘结构方程模型方法验证假设和概念模型。[结果/结论]研究发现,与网下信任来源有关的医院信誉、朋友推荐和个人健康状况对形成初始信任具有显著影响,而与网上信任来源有关的如来自第三方认证的结构保证和服务提供商声誉则没有通过假设检验,与E-commerce情境下初始信任形成路径不同的是电子医疗用户不能单纯凭借网上信息做出是否可信的判断。
[Abstract]:[Objective / significance] to explore the key motivations for users to build initial trust in electronic medical situation, and to compare the path differences between electronic medical situation and electronic commerce context from the perspective of information source of trust. For Internet medical service providers to optimize the platform construction, improve user satisfaction to provide reference and reference. [Methods the data were collected by questionnaire, and the hypotheses and conceptual models were verified by partial least squares structural equation model. [Results / conclusion: hospital reputation, friend recommendation and personal health related to offline trust sources had significant effects on the formation of initial trust. However, related to online sources of trust, such as structural assurance from third-party certification and reputation of service providers, did not pass the hypothesis test. What is different from the initial trust formation path in E-commerce is that electronic medical users can not judge whether they are credible or not by simply relying on online information.
【作者单位】：安徽大学管理学院;
【基金】：国家社会科学基金青年项目“基于社交媒体的学术交流行为模式及优化策略研究”(项目编号:17 CTQ028)研究成果之一
【分类号】：G252;R-05
【正文快照】： 1引言电子医疗(E-health),也称在线医疗、在线健康,泛指互联网通讯技术在医疗卫生领域的应用,包括医疗信息查询、在线疾病咨询、电子处方、远程会诊等多种形式的健康医疗服务[1]。2005年以来,欧美等国陆续设立并实施一系列电子健康工程为改进国民健康和医疗保健提供支持。在我

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