基于微信的读书会组织模式研究

发布时间：2018-03-03 20:23

本文选题：微信　切入点：读书会　出处：《河北大学》2017年硕士论文　论文类型：学位论文

【摘要】：近年来,开展全民阅读活动越来越受到国家和民众的重视,全民阅读工作对提升我国公民文化素质,建设文化强国具有重要意义。读书会在全民阅读推广中扮演着重要的角色,目前对读书会的研究主要在集中在实体读书会,研究对象包括高校图书馆读书会、亲子读书会、民间读书会等,研究方向包括对某个国家或地区读书会现状的研究、读书会的运营情况的研究、读书会意义及影响因素方面的研究等。但是对当前日益壮大的网络读书会的研究还相对较少,尤其伴随着微信平台的不断完善和微信阅读人群的高速增长,对基于微信的读书会的梳理和研究对完善我国当前的读书会阅读推广体系,对当前发展程度不一组织模式各异的网络读书会也有相应的借鉴指导意义。本文以基于微信公众号搜索到的读书会为研究对象,将对基于微信的读书会的主要类型做了分类梳理,并着重研究了该类型读书会是具体如何组织读者进行阅读与交流分享的,总结出该类读书会的成功组织模式特点。通过对基于微信的读书会整体情况的介绍,以该读书会主要如何组织读者阅读交流为分类依据,将目前基于微信的读书会分为推文传播类、社群共读类、线上线下结合类三类。具体分析了每一类读书会的一般组织模式,对该类读书会的读者需求和目标定位进行分析,再运用案例分析等方法具体分析该类读书会比较成功的读书会是如何组织读者进行阅读交流的,总结出该类读书会可以借鉴的组织模式特点。
[Abstract]:In recent years, the national reading activities have been paid more and more attention by the state and the public. The work of national reading plays an important role in promoting the cultural quality of Chinese citizens and building a strong cultural power. At present, the research on reading clubs is mainly focused on physical reading clubs. The research objects include university library reading clubs, parents' clubs, folk reading clubs, etc. The research direction includes the research on the current situation of reading clubs in a certain country or region. The study on the operation of the book club, the significance of the club and the influencing factors, etc., but the research on the growing online reading club is relatively rare. In particular, with the continuous improvement of WeChat platform and the rapid growth of WeChat readers, the combing and research of WeChat based reading club will improve the current reading promotion system in China. It also has the corresponding reference and guidance significance to the network reading club which has different development degree and different organization mode at present. This paper takes the reading club which was searched by Official account on WeChat as the research object. This paper classifies the main types of reading club based on WeChat, and focuses on how to organize the readers to read and share. This paper summarizes the characteristics of the successful organization mode of this kind of reading club. Through the introduction of the whole situation of the reading club based on WeChat, the main way to organize the readers' reading communication is to classify it. The book club based on WeChat is divided into three categories: tweeting, community reading, online and offline. The general organization mode of each kind of reading club is analyzed in detail, and the readers' needs and target orientation of this kind of reading club are analyzed. Then using the case study and other methods to analyze how the successful reading club organizes the readers to read and communicate and summarizes the characteristics of the organization mode which can be used for reference by this kind of reading club.
【学位授予单位】：河北大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G252.17

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