双路径视角下纸质读物与数字读物的比较分析研究

发布时间：2018-03-05 13:12

  本文选题：数字阅读　切入点：纸质读物　出处：《图书馆》2017年10期 　论文类型：期刊论文

【摘要】：全民阅读上升为国家战略的背景下,全面提升全民阅读质量,促进纸质阅读与数字阅读相融合,揭示读者读物选择偏好的原因十分必要。依托双路径模型,构建阅读载体双路径影响模型。通过问卷调查收集数据,采用统计比较分析方法对比纸质读物与数字读物在中枢路径和边缘路径上的差异,发现纸质读物的信息质量、信源可信度和声望均明显高于数字读物。结合研究结果,阐释读者偏爱纸质读物的本质原因,并为提升全民阅读质量提供建议。
[Abstract]:Under the background of national strategy, it is necessary to improve the reading quality of the whole people, promote the combination of paper reading and digital reading, and reveal the reasons of readers' preference for reading materials. This paper constructs a double-path influence model of reading carrier, collects data by questionnaire, compares the difference between paper reading and digital reading in central path and edge path by using statistical comparative analysis method, and finds out the information quality of paper reading material. The reliability and prestige of information sources are obviously higher than those of digital books. Based on the research results, this paper explains the essential reasons of readers' preference for paper reading materials, and provides suggestions for improving the reading quality of the whole people.
【作者单位】： 武汉大学信息管理学院;安徽大学管理学院;
【基金】：安徽大学博士科研启动经费资助项目“电子健康信息服务用户信任及使用意愿研究”(项目编号:J01003246)研究成果之一
【分类号】：G252.17
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本文编号：1570389