年轻母亲网络健康信息搜寻行为研究

发布时间：2018-03-20 02:37

本文选题：年轻母亲　切入点：网络健康信息　出处：《河北大学》2017年硕士论文　论文类型：学位论文

【摘要】：打开微信,“养生文章”、“致癌提醒”、“民间偏方”等各类信息扑面而来,大量被朋友圈转发。不仅仅是社交平台,整个网络环境都凸显着一种氛围—大家异常重视网络健康信息。由此,人们不得不重视这个问题:如何更好地利用这些信息来提升自身的健康水平?互联网的发展催生了一大批养生知识的兴起,成为人们获取健康信息的一个重要渠道,这也使得网络健康信息搜寻行为成为健康传播领域的重要研究内容。随着中国老龄化速度的加快和二胎政策的开放,孩子在家庭中的地位变得越来越重要,孩子的身心健康成为了每个母亲时刻关注的话题。0-7岁的孩子因年纪较小,思想不够成熟,社会阅历较浅,不能很好地照顾自己,他们的母亲相对来说,生活阅历也不够丰富,有关健康方面的知识欠缺。为了孩子能够茁壮地成长,年轻母亲很容易借助于新兴的互联网工具,努力搜寻与健康信息有关的知识,纠正他们的不良生活习惯,为他们的健康保健护航。借助于互联网这个媒介,年轻母亲不仅仅搜寻与孩子有关的健康信息,也会搜寻与自身、家人相关的健康信息,改变他们日常生活中的不良生活方式,维护身体的健康状况。因此,相对来说,年轻母亲在网络中搜寻健康信息的频率较高,研究其网络健康信息搜寻行为,能够更好地探究我国网络用户的健康信息搜寻特征。本文在初步了解年轻母亲网络健康信息搜寻行为基础之上,结合已经相对成熟的信息搜寻行为相关理论,对年轻母亲网络健康信息搜寻行为特点,以及信息搜寻行为的相关性进行了探索式研究。首先,本文对网络健康信息搜寻行为的研究背景、研究目的以及国内外研究现状进行了简单的梳理,以期让读者对本文研究的内容有个初步的了解。其次,本文利用深度访谈的方法,了解了年轻母亲网络健康信息搜寻行为的基本特征。借鉴国外相对成熟的信息搜寻行为理论,划分了年轻母亲网络健康信息搜寻行为的阶段,拟从开始、链接、浏览、区分、跟踪、提取六个阶段着重分析年轻母亲在网络健康信息搜寻行为中的特点,并在此基础上设计和完善了调查问卷,对搜集的收据进行了分析和整理。最后,本文利用调查问卷得到的数据,对年轻母亲网络健康信息搜寻行为中的人口学特征与搜寻行为特征进行了相关分析,并总结了本篇论文的成果和研究的不足之处。
[Abstract]:Open WeChat, "health articles", "carcinogenic reminders", "folk prescription" and other kinds of information coming, a large number of Moments forwarded. Not only social platform, The whole network environment highlights an atmosphere in which people attach great importance to online health information. Thus, people have to pay attention to the question: how to make better use of this information to improve their health level? The development of the Internet has given birth to a large number of health knowledge, and has become an important channel for people to obtain health information. This has also made online health information search an important research area in the field of health communication. With the acceleration of aging in China and the opening up of the two-child policy, the status of children in the family has become more and more important. Children's physical and mental health has become a topic of constant concern for every mother. Because of their young age, immature thinking, shallow social experience, unable to take good care of themselves, their mothers are relatively inexperienced in life. Lack of knowledge about health. In order for their children to thrive, it is easy for young mothers to use the emerging Internet tools to search for knowledge about health information and correct their bad habits. Protect their health care. With the help of the Internet, young mothers search not only for health information about their children, but also for health information about themselves and their families, and to change the bad way of life in their daily lives. Therefore, young mothers search for health information on the Internet more frequently, and study their online health information search behavior. This paper, based on the preliminary understanding of the behavior of young mothers, combined with the relatively mature theory of information search behavior, can better explore the characteristics of health information search for Internet users in China. In this paper, the characteristics of health information search behavior of young mothers and the correlation of information search behavior were studied. Firstly, the background of the research on health information search behavior on network was studied in this paper. The purpose of the study and the current research situation at home and abroad are briefly combed in order to give readers a preliminary understanding of the contents of this study. Secondly, this paper uses the method of in-depth interviews. The basic characteristics of young mothers' online health information search behavior were understood. Based on the relatively mature information search behavior theory abroad, the stage of young mothers' network health information search behavior was divided into three parts: beginning, linking, browsing and distinguishing. Six stages of tracking and extracting are focused on analyzing the characteristics of young mothers' behavior in searching for health information on the Internet. On this basis, the questionnaire is designed and perfected, and the collected receipts are analyzed and sorted out. Based on the data obtained from the questionnaire, this paper analyzes the demographic characteristics and search behavior characteristics of young mothers' online health information search behavior, and summarizes the achievements and shortcomings of this paper.
【学位授予单位】：河北大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G252

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