江西财经大学图书馆读者满意度的测评及其影响因素分析

发布时间：2018-03-22 03:08

本文选题：读者满意度　切入点：Bayes估计　出处：《江西财经大学》2017年硕士论文　论文类型：学位论文

【摘要】：江西财经大学图书馆是学生学习与研究的重要场所,在学校人才培养、教学科研和学生“第二课堂”等方面发挥着重要作用。同时,江西财经大学图书馆存在着一些不足,有着进一步优化图书馆服务模式的需求,笔者从测评图书馆读者满意度的角度来研究学生对图书馆现状的满意情况,进而提出相应的建议。本文首先使用配额抽样的方法对江西财经大学蛟桥校区的学生进行图书馆读者满意度调查,其次对调查数据做信度检验和效度检验,并研究性别和年级对读者满意度是否有差异,基于样本数据,采用Bayes方法对江西财经大学图书馆读者满意度进行估计,最后为研究学生对图书馆满意或不满意的具体方面,使用KANO模型和结构方程模型,分别从定性和定量的角度对江西财经大学图书馆读者满意度进行了影响因素分析。研究发现,88.6%的学生对江西财经大学图书馆的感受相对满意,11.4%的学生不满意。性别对图书馆满意度的影响没有显著差异,而年级对图书馆满意度的影响有着显著差异。实证结果表明,图书馆资源、硬件设备、图书馆环境、读者空间和图书馆服务对江西财经大学图书馆读者满意度产生正向影响,且各因素的影响程度不同,其中,图书馆环境对江西财经大学图书馆读者满意度的影响程度最高,而图书馆资源和硬件设备对读者满意度的影响程度相对较小。高校图书馆读者满意度的研究已是一个较为成熟的研究领域,在研究方法上不断有着新的运用,如层次分析法、模糊综合评价、结构方程模型等。这些方法在满意度测评处理上有着一定的优势,但调查问卷中的数据是一种具有诸多特性的数据,对于这种数据,单一方法的运用可能会存在一定的局限性,运用多种方法从定性和定量的角度分析具有潜在变量和观察变量的调查问卷数据有一定的优势,分析结果更加客观。
[Abstract]:The library of Jiangxi University of Finance and Economics is an important place for students to study and research. It plays an important role in the cultivation of talents, teaching and scientific research and students'"second classroom". At the same time, there are some shortcomings in the library of Jiangxi University of Finance and Economics. There is a need to further optimize the library service model. From the perspective of evaluating the satisfaction of library readers, the author studies the students' satisfaction with the status quo of the library. At first, this paper uses the method of quota sampling to investigate the library reader satisfaction of the students in Jiaoqiao campus of Jiangxi University of Finance and Economics, and then makes a reliability test and validity test on the survey data. Based on the sample data, the author estimates the reader satisfaction of Jiangxi University of Finance and Economics library by using Bayes method, and finally studies the specific aspects of students' satisfaction or dissatisfaction with the library. Using the KANO model and the structural equation model, This paper analyzes the influencing factors of readers' satisfaction in the library of Jiangxi University of Finance and Economics from the qualitative and quantitative aspects, and finds out that 88.6% of the students are relatively satisfied with the feeling of Jiangxi University of Finance and Economics and 11.4% of the students are not satisfied. There was no significant difference in the effect of don't on library satisfaction. The results show that library resources, hardware equipment, library environment, reader space and library services have positive effects on the satisfaction of libraries in Jiangxi University of Finance and Economics. Among them, the library environment has the highest influence on the satisfaction degree of readers in Jiangxi University of Finance and Economics. However, the influence of library resources and hardware equipment on reader satisfaction is relatively small. The research of university library reader satisfaction has been a mature research field, and has been used in new research methods, such as Analytic hierarchy process (AHP). The fuzzy comprehensive evaluation, structural equation model and so on. These methods have some advantages in the satisfaction evaluation, but the data in the questionnaire is a kind of data with many characteristics, for this kind of data, The application of single method may have some limitations, and it is more objective to analyze the questionnaire data with potential variables and observational variables from the qualitative and quantitative perspectives.
【学位授予单位】：江西财经大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G258.6;G252

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