高校图书馆数字阅读推广评价研究

发布时间：2018-03-31 00:39

  本文选题：高校图书馆　切入点：数字阅读　出处：《山东大学》2017年硕士论文

【摘要】：在"全民阅读"火热发展的背景下,在中国各个地方的图书馆都开展了多种多样的阅读推广活动。同时随着当代互联网的飞速发展和普遍应用,数字阅读在国民阅读中占的比例也越来越重了,特别是根据中国新闻出版研究院在第十三次全国国民阅读调查报告中统计的数据显示:我国国民的数字化阅读率持续上升,数字化阅读方式接触率在2015年到达64.0%,比上升了 5.9个百分点。同时笔者发现数字阅读率第一次大于纸质阅读率。其中国家的成年人公民的网络在线阅读率首次达到51.3%,同比增长1.9%;成年人公民的手机阅读率达到60.0%,同比上升高达8.2个百分点,电子阅读器阅读、Pad阅读及光盘阅读等都显示为持续增长的形势。可以发现数字阅读已经成为了"全民阅读"活动中的主要部分,那么作为培养国民高素质人才的高校,对于高校图书馆的数字阅读推广已经是非常重要的一部分内容了,而高校图书馆开展的数字阅读推广活动是否可以起到促进阅读的作用,是否可以使用户的数字阅读需求得到满足,还没有一个完整的数字阅读推广评价体系进行评判。在这个背景下,本文构建出一个较为完整的高校图书馆数字阅读推广活动评价体系,以读者的角度来对已有的高校图书馆数字阅读推广活动评价其效果好坏。在本文中笔者通过自己对前人在相关方面的研究文献整理和借鉴,提出数字阅读推广活动评价体系的基本指标建立,并与6位图书馆学领域的专家进行讨论和问卷调查分析,总结出了评价体系下的4个一级指标:服务资源与环境、推广活动内容、推广人员和活动结果,及其下面的16个二级指标。再以武汉大学,四川大学,中山大学,山东大学,浙江大学这5所大学的图书馆及其读者为实际案例,通过本文建立的数字阅读推广评价体系分别得出这5所大学的数字阅读推广评价总体得分。经过统计分析各指标的得分情况,对服务资源与环境、推广活动内容、推广人员和活动结果这四个方面提出笔者的改进意见。可见本文有不但能丰富数字阅读推广研究的评价理论,还首次对新构建的推广评价体系进行了实际案例分析和验证,既让构建的推广评价体系有了跟多的案例支持,还让高校图书馆对其推广活动有更多的改进策略等创新点。
[Abstract]:Under the background of the hot development of "reading for all", libraries in all parts of China have carried out a variety of reading promotion activities. At the same time, with the rapid development and universal application of the contemporary Internet, The proportion of digital reading in national reading is also becoming more and more heavy, especially according to the statistics of the Thirteenth National National Reading Survey of the China Institute of Press and publication: the digital reading rate of our country's citizens continues to rise. The contact rate of digital reading reached 64.0 percent in 2015, an increase of 5.9 percentage points. Meanwhile, the author found that the digital reading rate was higher than the paper reading rate for the first time. For the first time, the online reading rate of adult citizens in the country reached the rate of online reading for the first time. To 51.3%, an increase of 1.9% over the same period last year; the reading rate of adult citizens' mobile phones reached 60.0%, up 8.2% from the same period last year. E-reader reading, Pad reading and CD-ROM reading are both showing a situation of continuous growth. It can be found that digital reading has become a major part of the "national reading" campaign. The promotion of digital reading in university libraries is already a very important part of the content, and whether the digital reading extension activities carried out by university libraries can play a role in promoting reading, Whether users' digital reading needs can be satisfied, there is not a complete digital reading promotion evaluation system to judge. In this context, This paper constructs a relatively complete evaluation system of digital reading extension activities in university libraries. From the perspective of readers, the author evaluates the effect of digital reading extension activities of existing university libraries. In this paper, the author collates and draws lessons from the related research documents of predecessors. This paper puts forward the establishment of the basic index of the evaluation system of digital reading and extension activities, discusses with six experts in the field of library science and analyses the questionnaire, and summarizes the four primary indexes under the evaluation system: service resources and environment. The contents, staff and results of the promotion activities, and the 16 secondary indicators below. Then take the libraries and their readers of Wuhan University, Sichuan University, Sun Yat-sen University, Shandong University and Zhejiang University as practical cases. Through the digital reading extension evaluation system established in this paper, the total scores of the digital reading extension evaluation of the five universities are obtained respectively. Through the statistical analysis of the scores of each index, the contents of the service resources and the environment, and the extension activities are analyzed. This paper not only enriches the evaluation theory of digital reading promotion research, but also carries on the actual case analysis and the verification to the newly constructed extension evaluation system for the first time. It not only makes the construction of the extension evaluation system with more case support, but also allows the university library to improve its extension activities and other innovative points.
【学位授予单位】：山东大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G258.6;G252.1

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