基于S-O-R范式的虚拟社区用户知识共享行为影响因素分析

发布时间：2018-04-18 21:51

本文选题：虚拟社区 + 知识共享　；参考：《情报科学》2017年11期

【摘要】：【目的/意义】旨在探究影响虚拟社区用户知识共享行为的因素及其内在作用机理,对推进知识共享行为和提高知识共享效率有积极意义。【方法/过程】基于S-O-R范式,整合理性行为理论、社会交换理论、社会认知理论和社会资本理论的提出研究假设并构建了理论模型。采用情境实验结合问卷访谈的规范性的实证研究方法,从多个知名虚拟社区获取211份有效问卷,并利用Smart PLS 2.0对模型进行检验。【结果/结论】研究结果显示,结果预期对信任有正向影响作用,而对愉悦感并无显著作用;感知规范对信任和愉悦感均有正向影响作用;信任和愉悦感显著促进虚拟社区知识共享意愿;知识共享意愿正向促进知识共享行为。
[Abstract]:[objective / significance] to explore the factors that affect the knowledge sharing behavior of virtual community users and its intrinsic mechanism, and to promote the knowledge sharing behavior and improve the efficiency of knowledge sharing. [methods / processes] are based on S-O-R paradigm.Combining rational behavior theory, social exchange theory, social cognition theory and social capital theory, this paper puts forward the hypothesis and constructs the theoretical model.Using the normative empirical research method of situational experiment and questionnaire interview, 211 valid questionnaires were obtained from many famous virtual communities, and Smart PLS 2.0 was used to test the model. [results / conclusions].Results expectation had a positive effect on trust, but no significant effect on pleasure; perceived norms had positive effects on both trust and pleasure; trust and pleasure significantly promoted the willingness of knowledge sharing in virtual communities.The willingness of knowledge sharing is positive to promote the behavior of knowledge sharing.
【作者单位】：武汉大学信息管理学院;中国科学院大学公共政策与管理学院;
【基金】：国家社会科学基金项目(15CTQ025) 武汉大学“70后”学者学术发展计划专题项目
【分类号】：G252

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