在线健康社区中的用户参与行为——以“百度戒烟吧”为例

发布时间：2018-04-21 19:24

本文选题：在线健康社区 + 用户参与　；参考：《图书情报工作》2017年07期

【摘要】：[目的/意义]通过为用户提供网络互动和社交支持,在线健康社区能够促进健康行为的传播与影响,提升用户的行动能力和认知水平。旨在通过评估在线健康社区中个体的参与行为,为社区的建设和规划提出相应建议。[方法/过程]利用百度戒烟吧的用户数据,通过统计分析与社会网络分析方法,分析用户的活动状态、好友网络以及参与需求。[结果/结论]百度戒烟吧正在逐渐丧失对用户的粘性,虽然活跃用户已经形成了稳定的群体,但用户整体处于高度离散和分裂的状态。同时,短期用户的参与动机主要是寻求社会支持和自我满足,长期用户则扮演着欢迎者的角色,是推动用户参与的主要作用力,是利他主义的执行者。
[Abstract]:Objective / meaning: by providing users with online interaction and social support, the online healthy community can promote the spread and influence of healthy behaviors, and enhance the users' ability of action and cognition. The purpose of this paper is to evaluate the participation behavior of individuals in the online healthy community and to provide some suggestions for community construction and planning. [method / process] using the user data of Baidu quit smoking bar, through the statistical analysis and the social network analysis method, analyzes the user's activity state, the friend network as well as the participation demand. [results / conclusion] Baidu quit smoking bar is gradually losing its stickiness to users. Although active users have formed a stable group, the users as a whole are in a highly discrete and split state. At the same time, the motivation of short-term users' participation is to seek social support and self-satisfaction, while long-term users play the role of welcome, the main force to promote user participation, and the implementation of altruism.
【作者单位】：南开大学商学院信息资源管理系;南开大学商学院网络社会治理研究中心;
【基金】：国家社会科学基金重大项目“我国网络社会治理研究”(项目编号:14ZDA063)研究成果之一
【分类号】：G252;R-05

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