高校图书馆微信公众平台用户流失行为模型及其影响因素分析

发布时间：2018-05-01 16:22

本文选题：高校图书馆 + 微信公众平台　；参考：《图书情报工作》2017年02期

【摘要】：[目的 /意义]构建高校图书馆微信公众平台用户流失行为模型,分析用户流失的影响因素,有助于减少高校图书馆微信公众平台的用户流失,为高校图书馆微信公众平台运营推广提供理论依据和参考建议。[方法/过程]首先借鉴S-O-R理论构建高校图书馆微信公众平台用户流失行为模型,并结合民族志决策树方法设计访谈问卷,采用扎根理论方法抽取影响因素及各因素之间关系。然后借助解释结构方程模型分析影响因素。最后根据分析结论提出相应的对策和建议。[结果 /结论]构建高校图书馆微信公众平台用户流失行为模型和影响因素的解释结构模型,分析影响因素的层级和相互关系,指出根本原因因素、中间层因素和表象层因素,并针对各层次影响因素和分析结果提出减少高校图书馆微信公众平台用户流失的对策和建议。
[Abstract]:[objective / significance] to construct the user churn behavior model of university library WeChat public platform, analyze the influencing factors of user loss, and help to reduce the user loss of university library WeChat public platform. To provide theoretical basis and reference suggestions for the operation and promotion of WeChat public platform of university library. [method / process] first of all, using S-O-R theory as reference to construct the user loss behavior model of WeChat public platform of university library, and combining with ethnography decision tree method to design the interview questionnaire, and to extract the influencing factors and the relationship between each factor by taking root theory method. Then the influence factors are analyzed by means of the explanatory structural equation model. Finally, according to the conclusion of the analysis, the corresponding countermeasures and suggestions are put forward. [results / conclusion] to construct the user loss behavior model and the explanatory structure model of influencing factors on the WeChat public platform of university library, analyze the levels and relationships of the influencing factors, and point out the root cause factors. The middle layer factor and the appearance layer factor, and according to each level influence factor and the analysis result puts forward the countermeasure and the suggestion to reduce the university library WeChat public platform user loss.
【作者单位】：吉林大学管理学院;
【分类号】：G258.6;G252;G250.7

【相似文献】