基于语音互动的付费知识问答社区运营模式初探——以分答和值乎为例
发布时间：2018-08-30 08:04
【摘要】：随着人们对知识付费态度的转变,知识问答社区也在不断探索新的商业模式,实现知识的变现。文章旨在对以分答和值乎为代表的新一代知识问答社区的运营模式进行探索。文章基于媒体多样性理论、媒体同步性理论、社会临场感理论、资源观理论和共享经济理念提出新一代知识问答区别于以往知识问答社区的不同之处,即有声的知识问答形式与付费的知识交易模式。随后,文章利用用户体验要素模型对分答和值乎从五个层面(战略层、范围层、结构层、框架层和表现层)进行比较分析。研究发现,新一代知识问答社区在一定程度上提升了用户问答过程的体验并且将人们的认知盈余进行有效变现。最后文章指出现有运营模式存在的不足并提出相应的改进建议。
[Abstract]:With the change of people's attitude to paying for knowledge, the Q & A community is constantly exploring new business models to realize the realization of knowledge. The purpose of this paper is to explore the operation mode of the new generation of Q & A community, which is represented by split answer and value. Based on the theory of media diversity, the theory of media synchronism, the theory of social presence, the theory of resource view and the concept of shared economy, the paper puts forward the differences between the new generation of knowledge question and answer and the past knowledge question and answer community. That is, the voice of the form of Q & A and pay for the knowledge of the transaction model. Then, the paper uses the user experience element model to compare the answer and value from five levels (strategic layer, scope layer, structure layer, frame layer and presentation layer). It is found that the new generation of knowledge Q & A community improves the experience of the process of question and answer to a certain extent and effectively realizes the cognitive surplus of people. Finally, the paper points out the shortcomings of the existing operation mode and puts forward corresponding suggestions for improvement.
【作者单位】： 南京理工大学经济管理学院;
【基金】：国家社科基金重大项目“面向知识创新服务的数据科学理论与方法研究”(项目编号:16ZAD224) 国家自然科学基金项目“基于行动者网络框架的众包模式设计与管理研究”(项目编号:71403119)研究成果之一
【分类号】：G252.6
本文编号：2212483
[Abstract]:With the change of people's attitude to paying for knowledge, the Q & A community is constantly exploring new business models to realize the realization of knowledge. The purpose of this paper is to explore the operation mode of the new generation of Q & A community, which is represented by split answer and value. Based on the theory of media diversity, the theory of media synchronism, the theory of social presence, the theory of resource view and the concept of shared economy, the paper puts forward the differences between the new generation of knowledge question and answer and the past knowledge question and answer community. That is, the voice of the form of Q & A and pay for the knowledge of the transaction model. Then, the paper uses the user experience element model to compare the answer and value from five levels (strategic layer, scope layer, structure layer, frame layer and presentation layer). It is found that the new generation of knowledge Q & A community improves the experience of the process of question and answer to a certain extent and effectively realizes the cognitive surplus of people. Finally, the paper points out the shortcomings of the existing operation mode and puts forward corresponding suggestions for improvement.
【作者单位】： 南京理工大学经济管理学院;
【基金】：国家社科基金重大项目“面向知识创新服务的数据科学理论与方法研究”(项目编号:16ZAD224) 国家自然科学基金项目“基于行动者网络框架的众包模式设计与管理研究”(项目编号:71403119)研究成果之一
【分类号】：G252.6
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