河北省高校图书馆微传播服务研究

发布时间：2018-09-01 12:26

【摘要】：新传播技术的发展改变人们的交流方式和生活模式,也深刻影响人们价值观念和整个社会发展。信息技术的不断发展和壮大,使得人们的传播方式也发生着深刻的变化。以微博、微信、移动应用、QQ等为代表的一种新兴传播方式——微传播悄然出现并迅速蔓延到各个领域和范畴。我国的高校图书馆是我国整个图书馆体系的三大支柱之一,是为学生用户提供学习和科研的重要场所。较之其它类型的图书馆,高校图书馆更肩负了辅助教学、引导科研、传播知识、营造文化学校空间的特殊职能。在当今媒体流行的微传播时代,高校图书馆要充分考虑学校自身的发展情况和特色,改善传播服务模式,完善传播方式,追随时代步伐,真正成为引领读者学习和阅读的前沿阵地。在微传播影响下图书馆基本服务的延展(读者培训、馆藏资源推荐、图书借阅查询、数字参考咨询等)服务、图书馆信息发布、为读者用户提供信息共享平台、图书馆营销、阅读推广都是微传播涉及的领域。基于此,本文从传播学角度着手,对河北省高校图书馆微传播进行调查和分析,并针对存在的问题出提改进策略,同时也为其他省图书馆微服务的发展提供借鉴。本论文分为五部分进行论述:第一章,引言。主要是论文的研究背景和研究意义、研究内容和研究方法以及论文的创新点。第二章是对微传播基本理论的描述,介绍微传播的内涵、特点、方式以及影响因素。第三章对河北省高校图书馆微传播应用的现状进行调查并对调查情况进行分析,发现其存在的问题。第四章针对以上问题提出自己的建议。第五章总结,对文章的不足进行总结并对下一步的工作做出展望。
[Abstract]:The development of new communication technology changes people's communication style and life mode, and also deeply influences people's values and the development of society as a whole. With the continuous development and expansion of information technology, people's mode of communication has also undergone profound changes. A new communication mode, such as Weibo, WeChat, and mobile app such as QQ, has emerged quietly and spread to various fields and fields. The university library of our country is one of the three pillars of the whole library system in our country, and it is an important place for students to study and research. Compared with other types of libraries, university libraries shoulder the special functions of assisting teaching, guiding scientific research, spreading knowledge and creating the space of cultural schools. In the era of microcommunication, which is popular in the media, university libraries should fully consider the development and characteristics of the school itself, improve the mode of communication services, perfect the mode of communication, and follow the pace of the times. It has become the leading position for readers to learn and read. Under the influence of microcommunication, the extension of library basic services (reader training, library collection resources recommendation, library borrowing inquiry, digital reference, etc.) services, library information release, provide readers with information sharing platform, library marketing, Reading promotion is a field of microcommunication. Based on this, this paper, from the angle of communication, makes an investigation and analysis on the microcommunication of university libraries in Hebei Province, and puts forward some improvement strategies for the existing problems, and at the same time provides reference for the development of the micro-service of libraries in other provinces. This paper is divided into five parts: chapter one, introduction. The main research background and significance, research content and research methods, as well as the innovation of the paper. The second chapter describes the basic theory of micropropagation, introduces the connotation, characteristics, ways and influencing factors of micropropagation. The third chapter investigates the present situation of the application of microcommunication in the university libraries of Hebei Province, and analyzes the situation of the investigation, and finds out the existing problems. Chapter four puts forward some suggestions for the above problems. The fifth chapter summarizes the deficiency of the article and prospects the next work.
【学位授予单位】：河北大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G258.6;G252

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