集体记忆视角下的巴渝民俗博物馆游客体验研究
发布时间：2018-10-30 16:47
【摘要】：在经济飞速发展、竞争越发激烈的当今社会,在工作之余通过外出旅游释放压力已成为生活在城市的人们的追求和向往。随着体验经济时代的到来,人们更倾向于选择具有文化内涵及高品质的旅游体验活动,因而文化旅游逐渐兴起并赢得人们的青睐。集教育、文化、休闲与娱乐等多种功能的博物馆凭借其高文化含量、高品位的旅游资源成为大众旅游的重要组成部分。近年来,有关博物馆旅游的研究成果多为产品开发方面的研究,有关博物馆游客旅游体验方面的实证性研究相对较少。基于此,本文从集体记忆的理论视角出发,以巴渝民俗博物馆为例,采用扎根理论的定性研究方法,对巴渝民俗博物馆的游客旅游体验进行了初步的探索研究。在构建本文理论基础时,主要从以下三个方面进行阐述并总结的。一是对集体记忆理论的梳理与阐释。指出集体记忆具有系统性和当下性,是由外在唤起的,人们之所以会产生回忆是因为参与到了具体的社会互动与交往中,而社会记忆、文化记忆则是集体记忆的延伸概念。二是通过对国内外现有关于集体记忆的研究的相关文献的回顾,为集体记忆的实践运用提供理论和方法支撑。三是概括总结集体记忆、博物馆、旅游体验三者之间的内在联系,以此来构建出本次研究的理论框架。在实证上,本次研究选取巴渝民俗博物馆作为研究对象,从集体记忆的角度对来访游客的体验进行调查分析。本次研究是通过参与观察和访谈来收集资料的,在访谈笔记、录音资料、观察记录统一翻录成一致的文字资料后,,运用扎根理论三级编码的方法对文本资料进行进一步的质性分析,最终得出巴渝民俗博物馆游客体验的形成机制、体验的类型与特征以及当前游客体验中存在的问题。通过分析得出以下结论:博物馆旅游体验的形成机制主要涉及外部刺激变量、心理反应变量和行为结果变量这三方面。即:其中,旅游动机作为因果条件,互动交往与个人经历作为中介条件,共同构成了博物馆旅游体验的外部刺激变量。博物馆旅游体验形成的主要脉络是游客在参观游览过程中所唤起的集体记忆及旅游情感,二者构成了旅游体验的心理反应变量。博物馆旅游体验产生的行为结果变量则由推荐意愿、重游意愿以及文化认同这三部分组成。同时,通过对访谈资料的分析,从集体记忆的角度,总结归纳出游客在巴渝民俗博物馆中存在观光体验、休闲体验、认同体验、怀旧体验四种体验类型。
[Abstract]:With the rapid development of economy and the increasingly fierce competition, it has become the pursuit and yearning for people living in cities to release the pressure after work. With the coming of the era of experience economy, people tend to choose the tourism experience activities with cultural connotation and high quality. Therefore, cultural tourism gradually rises and wins people's favor. Museums with many functions, such as education, culture, leisure and entertainment, have become an important part of mass tourism by virtue of their high cultural content and high grade tourism resources. In recent years, the research achievements of museum tourism are mostly the research of product development, but the empirical research on museum tourism experience is relatively few. Based on this, this paper, from the perspective of collective memory, takes the Bayu Folk Museum as an example, and uses the qualitative research method of rooted theory to make a preliminary exploration and study on the tourist tourism experience of the Bayu Folk Museum. In the construction of the theoretical basis of this paper, mainly from the following three aspects to elaborate and summarize. The first is to comb and explain the theory of collective memory. It is pointed out that collective memory is systemic and present, which is aroused by external arousal. The reason why people generate memories is that they are involved in specific social interaction and communication, while social memory and cultural memory are the extended concepts of collective memory. The second is to provide theoretical and methodological support for the practical application of collective memory by reviewing the existing literature on collective memory at home and abroad. The third is to sum up the internal relations among collective memory, museum and tourism experience, so as to construct the theoretical framework of this study. Empirically, this study selected the Bayu Folk Museum as the research object, and investigated the visitors' experience from the perspective of collective memory. In this study, data were collected through participation in observation and interviews. After the interview notes, audio recordings, observation records were uniformly copied into consistent text materials, By using the three-level coding method of rooted theory, this paper makes a further qualitative analysis of the text data, and finally concludes the formation mechanism, types and characteristics of the tourist experience in the Bayu Folk Museum and the problems existing in the current tourist experience. The main conclusions are as follows: the formation mechanism of museum tourism experience mainly involves external stimulus variables psychological response variables and behavioral outcome variables. That is, tourism motivation as a causal condition, interactive interaction and personal experience as intermediary conditions, together constitute the external stimulus variables of museum tourism experience. The main context of the formation of museum tourism experience is the collective memory and tourism emotion aroused by tourists during the tour, which constitute the psychological response variable of tourism experience. The behavioral outcome variables of museum tourism experience consist of three parts: recommended intention, revisiting intention and cultural identity. At the same time, through the analysis of interview data, from the perspective of collective memory, summed up that tourists in the Bayu Folk Museum of tourism experience, leisure experience, identification experience, nostalgia experience four types of experience.
【学位授予单位】：重庆师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G269.2;F592.7
[Abstract]:With the rapid development of economy and the increasingly fierce competition, it has become the pursuit and yearning for people living in cities to release the pressure after work. With the coming of the era of experience economy, people tend to choose the tourism experience activities with cultural connotation and high quality. Therefore, cultural tourism gradually rises and wins people's favor. Museums with many functions, such as education, culture, leisure and entertainment, have become an important part of mass tourism by virtue of their high cultural content and high grade tourism resources. In recent years, the research achievements of museum tourism are mostly the research of product development, but the empirical research on museum tourism experience is relatively few. Based on this, this paper, from the perspective of collective memory, takes the Bayu Folk Museum as an example, and uses the qualitative research method of rooted theory to make a preliminary exploration and study on the tourist tourism experience of the Bayu Folk Museum. In the construction of the theoretical basis of this paper, mainly from the following three aspects to elaborate and summarize. The first is to comb and explain the theory of collective memory. It is pointed out that collective memory is systemic and present, which is aroused by external arousal. The reason why people generate memories is that they are involved in specific social interaction and communication, while social memory and cultural memory are the extended concepts of collective memory. The second is to provide theoretical and methodological support for the practical application of collective memory by reviewing the existing literature on collective memory at home and abroad. The third is to sum up the internal relations among collective memory, museum and tourism experience, so as to construct the theoretical framework of this study. Empirically, this study selected the Bayu Folk Museum as the research object, and investigated the visitors' experience from the perspective of collective memory. In this study, data were collected through participation in observation and interviews. After the interview notes, audio recordings, observation records were uniformly copied into consistent text materials, By using the three-level coding method of rooted theory, this paper makes a further qualitative analysis of the text data, and finally concludes the formation mechanism, types and characteristics of the tourist experience in the Bayu Folk Museum and the problems existing in the current tourist experience. The main conclusions are as follows: the formation mechanism of museum tourism experience mainly involves external stimulus variables psychological response variables and behavioral outcome variables. That is, tourism motivation as a causal condition, interactive interaction and personal experience as intermediary conditions, together constitute the external stimulus variables of museum tourism experience. The main context of the formation of museum tourism experience is the collective memory and tourism emotion aroused by tourists during the tour, which constitute the psychological response variable of tourism experience. The behavioral outcome variables of museum tourism experience consist of three parts: recommended intention, revisiting intention and cultural identity. At the same time, through the analysis of interview data, from the perspective of collective memory, summed up that tourists in the Bayu Folk Museum of tourism experience, leisure experience, identification experience, nostalgia experience four types of experience.
【学位授予单位】：重庆师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G269.2;F592.7
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