广告信息策划—推动农业科技期刊的繁荣发展

发布时间：2018-05-04 02:28

本文选题：农业科技期刊 + 广告　；参考：《华中农业大学》2006年硕士论文

【摘要】：本文以“广告信息策划——推动农业科技期刊的繁荣发展”为选题，在总结前人研究成果的基础上，以信息传播理论为出发点，通过对广告信息的特点、农业科技期刊广告信息的传播过程、广告信息对农业科技期刊的价值、农业科技期刊作为广告媒体的优劣势分析，得出广告信息是农业科技期刊信息的重要组成部分。并在此结论的基础上，结合策划理论，从广告信息策划本质、广告信息策划要素、广告信息策划过程的角度进一步论证，得出广告信息策划是一种优化的期刊广告经营方式。通过对农业科技期刊广告信息策划的实证分析，提出了农业科技期刊广告信息的优化原理，即广告信息策划过程优化原理和广告信息策划的原则优化原理。并提出了广告信息策划实施的保障措施，即完善的广告信息策划机制和一专多能的策划人才。本论文的行文结构如下：第一章：前言。主要论述了开展本研究的目的和意义，对前人的相关研究工作作了分类和总结。第二章：广告信息是农业科技期刊信息的重要组成部分。本章从广告信息的特点出发，分析了农业科技期刊广告信息传播的过程、广告信息对农业科技期刊的重要价值以及农业科技期刊作为广告信息传播媒体的优势、劣势以及外部环境显示出的机遇与挑战。第三章：广告信息策划是一种优化的广告经营方式。本章从广告信息策划本质、广告信息策划要素、广告信息策划过程的角度，，对农业科技期刊广告信息策划进行深入分析。第四章：广告信息策划的优化原理。通过对农业科技期刊广告信息策划的实证分析，在农业科技期刊界率先提出了广告信息策划的优化原理，即广告信息策划过程优化原理和广告信息策划的原则优化原理。第五章：广告信息策划实施的保障措施。本章从农业科技期刊广告经营的现实出发，研究认为完善的广告信息策划机制和多方面能力的策划人是广告信息策划实施的保障措施。第六章：结语
[Abstract]:In this paper, the author chooses "Advertising Information Planning-promoting the Prosperity and Development of Agricultural Sci-tech Journals" as the topic, on the basis of summing up the previous research results and taking the information communication theory as the starting point, through the characteristics of advertising information, The communication process of advertising information in agricultural sci-tech periodicals, the value of advertising information to agricultural sci-tech periodicals, and the advantages and disadvantages of agricultural sci-tech periodicals as advertising media are analyzed. It is concluded that advertising information is an important part of agricultural sci-tech periodicals information. On the basis of this conclusion and combined with the theory of planning, it is further demonstrated from the point of view of the essence of advertising information planning, the elements of advertising information planning and the process of advertising information planning that advertising information planning is an optimized mode of periodical advertising management. Based on the empirical analysis of advertising information planning of agricultural sci-tech periodicals, this paper puts forward the optimization principle of advertising information in agricultural sci-tech periodicals, that is, the optimization principle of advertising information planning process and the principle optimization principle of advertising information planning. And put forward the guarantee measures of advertising information planning, that is, perfect advertising information planning mechanism and multi-skilled talents. The structure of this thesis is as follows: Chapter one: preface. The purpose and significance of this study are discussed, and the related research works are classified and summarized. Chapter two: advertising information is an important part of agricultural sci-tech periodicals. Based on the characteristics of advertising information, this chapter analyzes the process of advertising information dissemination in agricultural sci-tech periodicals, the important value of advertising information to agricultural sci-tech periodicals, and the advantages of agricultural sci-tech periodicals as advertising information dissemination media. Weaknesses and opportunities and challenges demonstrated by the external environment. The third chapter: advertising information planning is an optimized advertising management mode. From the point of view of the nature of advertising information planning, the elements of advertising information planning and the process of advertising information planning, this chapter makes an in-depth analysis of advertising information planning of agricultural sci-tech periodicals. Chapter four: the optimization principle of advertising information planning. Based on the empirical analysis of advertising information planning of agricultural sci-tech periodicals, the optimization principle of advertising information planning, that is, the optimization principle of advertising information planning process and the principle optimization principle of advertising information planning, is put forward first in the field of agricultural sci-tech periodicals. Chapter five: the safeguard measures of advertising information planning and implementation. Based on the reality of advertising management in agricultural sci-tech periodicals, the author thinks that the perfect mechanism of advertising information planning and the planner with various abilities are the guarantee measures for the implementation of advertising information planning. Chapter VI: conclusion
【学位授予单位】：华中农业大学
【学位级别】：硕士
【学位授予年份】：2006
【分类号】：G237.5

【引证文献】