山东莱州环球雕塑石材有限公司发展战略研究

发布时间：2018-05-11 06:39

本文选题：发展战略 + 雕塑　；参考：《青岛科技大学》2013年硕士论文

【摘要】：在我国城市化高速发展的今天,城市空间中及生活中的雕塑数量越来越多,在雕塑企业不断增加、规模不断扩大的同时,企业发展中带来的问题也越来越多。深入开展企业发展战略研究,从战略的高度上规划雕塑企业的未来,具有十分紧迫的现实意义和极为广泛的应用价值。雕塑水平特别是城市雕塑的水平是衡量一个国家城市化水平及文明程度的重要指标,其发展与经济的景气周期密切相关。山东自古就是雕刻之乡,1958年成立的莱州雕刻厂是中国最早的雕刻企业之一,后期资不抵债,1998年改制为民营企业后状况逐步好转,经过十几年发展,企业面临新的发展瓶颈,亟需作出战略调整。论文围绕中国城市雕塑的发展现状,通过对莱州环球雕塑石材有限公司深入地调研,对企业生存现状及发展中面临的突出问题进行了深入研究,并通过国内外相关研究的分类汇总,系统地分析企业内外环境,明确公司面临的机遇与挑战及自身的优势劣势,并对其进行详细论述评价,得出了战略分析工具分析的结果,确立了符合雕塑企业自身要求的企业发展战略,设计了具有针对性的保障实施措施评价体系,论证了艺术创作与规模生产的关系,建立了实际有效、切实可行的战略体系,以期可促进雕塑行业可持续发展。
[Abstract]:With the rapid development of urbanization in our country, there are more and more sculptures in urban space and daily life. With the increasing number and scale of sculpture enterprises, there are more and more problems brought about by the development of enterprises. It is of urgent practical significance and extremely extensive application value to carry out the research of enterprise development strategy and plan the future of sculpture enterprise from the strategic height. The level of sculpture, especially the level of urban sculpture, is an important index to measure the level of urbanization and civilization of a country, and its development is closely related to the prosperity cycle of economy. Shandong has been the hometown of sculpture since ancient times. Laizhou carving Factory, established in 1958, is one of the earliest engraving enterprises in China. In the latter stage, it was insolvent. After 1998, it became a private enterprise and gradually improved. After more than 10 years of development, the enterprises were facing new bottlenecks of development. Strategic adjustments are urgently needed. This paper focuses on the development of Chinese urban sculpture, through the in-depth investigation of Laizhou Global Sculpture Stone Co., Ltd., the survival of enterprises and the outstanding problems faced in the development of in-depth research. Through the classification and summary of relevant research at home and abroad, this paper systematically analyzes the internal and external environment of enterprises, defines the opportunities and challenges faced by companies and their own strengths and weaknesses, and evaluates them in detail, and obtains the results of the analysis of strategic analysis tools. Established the enterprise development strategy according with the sculpture enterprise's own request, designed the targeted safeguard implementation measure appraisal system, demonstrated the relation between the artistic creation and the scale production, established the actual effective, feasible strategic system, In order to promote the sustainable development of sculpture industry.
【学位授予单位】：青岛科技大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272;F426.92

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