宋代《赤壁赋》的“多媒体”传播

发布时间：2018-02-23 12:35

本文关键词： 苏轼《赤壁赋》《赤壁图》宋代文学传播　出处：《文学遗产》2017年06期 　论文类型：期刊论文

【摘要】：苏轼《赤壁赋》,南宋时就已成为经典名篇,这与其"多媒体"传播相关。宋代的"多媒体",主要指可视的书法绘画和可听的吟诵歌唱。苏轼至少五次亲书《赤壁赋》赠送友人。自书作品,原是人际传播,经石刻和临摹后,就变成了大众传播。徽宗朝几度禁毁苏轼文字,从反面刺激了人们对苏轼文字的热爱与追捧,出现了禁愈严而传愈多的奇观。《赤壁赋》,不仅有人通过吟诵来传播,更被配乐歌唱,成为流行歌曲。在南宋士大夫心目中,唱《赤壁赋》比唱小词要高雅,并有曲谱流传。《赤壁赋》还被宋金十一位画家创作为《赤壁图》。绘画传播,具有累积性、聚观性和增殖性特点。自媒体和多媒体的传播,快速提升了《赤壁赋》的传播效应。
[Abstract]:Su Shi's Chibi Fu became a classic in the Southern Song Dynasty. This is related to its "multimedia" communication. The "multimedia" of the Song Dynasty mainly refers to visible calligraphy and painting and audible chanting and singing. After stone engraving and copying, it became mass communication. Several times in the dynasty, Huizong banned the destruction of Su Shi's writing, which stimulated people's love and pursuit of Su Shi's writing from the opposite side. The more strict the ban is, the more it is handed down. "Chibi Fu" is not only spread by chanting, but also sung by music and become a pop song. In the mind of the literati officials of the Southern Song Dynasty, singing "Chibi Fu" is more elegant than singing minor words. "Chibi Fu" was also created by eleven painters in Song and Jin dynasties as "Red Cliff Picture". Painting spread has the characteristics of accumulation, concentration and multiplication. Since the spread of media and multimedia, the propagation effect of "Chibi Fu" has been rapidly enhanced.
【作者单位】：中南民族大学文学与新闻传播学院;
【基金】：国家社会科学基金重大项目《唐宋文学编年系地信息平台建设》(项目编号12&ZD154)阶段性成果
【分类号】：I207.22

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