论网络文学IP的全产业链开发及保护

发布时间：2018-03-28 00:29

  本文选题：网络文学　切入点：知识产权(IP)　出处：《出版广角》2017年03期

【摘要】：随着泛娱乐化与网络文学IP概念相衔接,网络文学产业从最初的文学在线阅读、付费的运营模式,发展为集小说、影视、动漫、游戏、衍生产品的全产业链开发模式。而不完善的IP价值评价机制和疯狂的盗版行为给网络文学IP产业链发展带来隐患。全产业链开发背景下,网络文学IP要想实现可持续发展,需要建立全产业链价值评估体系,构建作者与平台良性互动模式,完善知识产权保护机制,加大保护力度。
[Abstract]:With the convergence of Pan-entertainment and the concept of Internet literature IP, the online literature industry has developed from the original online reading of literature, the paid operation mode, to a collection of novels, movies, animation, games, etc. The whole industry chain development mode of derivative products. But the imperfect IP value evaluation mechanism and the crazy piracy behavior bring hidden trouble to the development of the IP industry chain of network literature. Under the background of the whole industry chain development, the network literature IP wants to realize the sustainable development. It is necessary to establish the value evaluation system of the whole industry chain, to construct the benign interaction model between the author and the platform, to perfect the mechanism of intellectual property protection, and to strengthen the protection.
【作者单位】： 华东政法大学知识产权学院;
【分类号】：I206.7
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本文编号：1673965