晋江文学城发展战略研究
发布时间：2018-11-25 18:20
【摘要】：随着中国经济高速发展,文化产业也随之发展。信息技术和互联网应用的高速发展,带动了网络文学产业的发展。2015年国内网络文学市场规模达到70亿元,次年预计超过90亿元,中国网络文学产业已进入产业高速发展阶段。晋江文学城作为中国网络文学发展中最具代表性的网站,其发展历程与中国网络文学行业的发展基本同步。本研究将以晋江文学城为研究对象,通过对晋江文学城发展历程的梳理,理清其发展历程及现状。进而对其经营发展战略进行分析,以期能够为其未来发展制定发展战略和实施纲要。本研究采用文献研究法、调查研究法和对比研究法,在研究国内外战略相关文献基础上,以迈克尔·波特的五种作用力模型分析为基础,以其他相关的发展战略研究理论为依据,归纳整理出本研究的理论基础;在参考其他学者竞争战略研究实践的基础上,结合晋江文学城实际发展情况,归纳出影响其发展战略的原因及因素;通过对晋江文学城的外部环境和内部条件的客观分析,对其发展战略进行测量与评价研究。根据研究结论,结合晋江文学城实际制定出坚守女性网络文学市场、保持晋江文学城独有特色、通过技术和管理创新降低成本、实现多方位扩张的发展战略,并针对发展战略的实施提出了解决对策。
[Abstract]:With the rapid development of China's economy, the cultural industry has also developed. The rapid development of information technology and Internet application has driven the development of network literature industry. In 2015, the scale of domestic network literature market reached 7 billion yuan, and the next year it is expected to exceed 9 billion yuan. China's network literature industry has entered the stage of rapid industrial development. Jinjiang Literature City is the most representative website in the development of Chinese network literature. This research will take Jinjiang Literature City as the research object, through combing the development course of Jinjiang Literary City, clarify its development course and present situation. Then it analyzes its management and development strategy in order to make development strategy and implementation outline for its future development. This research adopts the literature research method, the investigation research method and the contrast research method, on the basis of studying the domestic and foreign strategic related literature, based on Michael Porter's five kinds of force model analysis. On the basis of other relevant development strategy research theories, the theoretical basis of this study is summarized and sorted out. On the basis of referring to the research practice of other scholars' competitive strategy, combined with the actual development situation of Jinjiang Literature City, the reasons and factors affecting the development strategy of Jinjiang Literature City are summarized. Based on the objective analysis of the external environment and internal conditions of Jinjiang Literature City, the development strategy of Jinjiang Literature City is measured and evaluated. According to the conclusion of the research, combining the Jinjiang Literature City with the actual development strategy of sticking to the female network literature market, keeping the unique characteristics of the Jinjiang Literature City, reducing the cost through technological and management innovation, and realizing the multi-directional expansion strategy, Some countermeasures are put forward for the implementation of the development strategy.
【学位授予单位】：哈尔滨理工大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：I206.7
本文编号：2357012
[Abstract]:With the rapid development of China's economy, the cultural industry has also developed. The rapid development of information technology and Internet application has driven the development of network literature industry. In 2015, the scale of domestic network literature market reached 7 billion yuan, and the next year it is expected to exceed 9 billion yuan. China's network literature industry has entered the stage of rapid industrial development. Jinjiang Literature City is the most representative website in the development of Chinese network literature. This research will take Jinjiang Literature City as the research object, through combing the development course of Jinjiang Literary City, clarify its development course and present situation. Then it analyzes its management and development strategy in order to make development strategy and implementation outline for its future development. This research adopts the literature research method, the investigation research method and the contrast research method, on the basis of studying the domestic and foreign strategic related literature, based on Michael Porter's five kinds of force model analysis. On the basis of other relevant development strategy research theories, the theoretical basis of this study is summarized and sorted out. On the basis of referring to the research practice of other scholars' competitive strategy, combined with the actual development situation of Jinjiang Literature City, the reasons and factors affecting the development strategy of Jinjiang Literature City are summarized. Based on the objective analysis of the external environment and internal conditions of Jinjiang Literature City, the development strategy of Jinjiang Literature City is measured and evaluated. According to the conclusion of the research, combining the Jinjiang Literature City with the actual development strategy of sticking to the female network literature market, keeping the unique characteristics of the Jinjiang Literature City, reducing the cost through technological and management innovation, and realizing the multi-directional expansion strategy, Some countermeasures are put forward for the implementation of the development strategy.
【学位授予单位】：哈尔滨理工大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：I206.7
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