传播美学学科初探

发布时间：2018-05-28 00:20

本文选题：传播美学 + 学科定位　；参考：《华南理工大学》2010年硕士论文

【摘要】： 传播美学是近几年以来在中国兴起的一门新型学科,是新媒体技术发展到一定阶段与美学密不可分的产物。一方面,随着科技的发展,人类步入到后工业时期,新媒体的出现让“机械复制时代”进一步延伸至“数位复制”,美学元素成为区分创新与非创新的重要标准;另一方面,这里所指的美学与传播、传播学的融合不仅仅是其中光、色彩、声音等美学元素的渗透,也包含传统美学所涉及到的美学批判、美学逻辑以及美学本质。日常生活审美化与美学的正常发展并没有失去联系,只有以这种深层的美学底蕴做基础,才能透过现象看本质,而不至于在资讯、媒体过剩的时代缺失了思考的方向和途径而仅仅停留在技术复制层面。论文从论证传播美学学科存在可能性入手,通过对传播美学基础理论研究、传播美学史、传播美学方法论研究和传播美学实践四方面来逐一列举相关文献及出现的不足之处,以此提出学科建设需要注意的问题和学科体系建构中应借鉴的方向,并对学科定位做了相应的归纳和推理。本文在论述上主要采用对比的方法,在参考已有文献基础上,通过传播学、美学的相关理论提炼出传播美学的定义和研究对象,即研究传播审美活动基本形态及意义价值的学科。结合美学理论基础讨论即本质论问题的分析和传播学传播过程的研究,提出并论证了“传播美”是传播美学的逻辑起点,又尝试性地将内容体系划分为“本质论”、“过程论”、“价值论”等三个部分。其中,本质论揭示出了传播美学的本质,传播的审美特征和审美功能,为过程论和价值论做论证提供了坚实的理论基础。价值论是对过程论的进一步深化和补充,从人类内心活动揭示传播美学的实质价值。论文学科理论的探索和建设是由一定方法论做基础,文章的最后总结了学科构建所适用的方法论基础以及传播美学建设所涉及的方法,即从总体到具体,从逻辑与历史结合的方法到文本案例分析等方法。
[Abstract]:Communication aesthetics is a new subject rising in China in recent years. It is the product of the development of new media technology to a certain stage and aesthetics. On the one hand, with the development of science and technology, mankind has stepped into the post-industrial period, and the emergence of new media has made the "era of mechanical replication" further extend to "digital replication", and aesthetic elements have become an important standard to distinguish innovation from non-innovation; on the other hand, The combination of aesthetics and communication is not only the infiltration of aesthetic elements such as light, color and sound, but also the aesthetic criticism, aesthetic logic and aesthetic essence involved in traditional aesthetics. Aesthetic appreciation of daily life is not lost in connection with the normal development of aesthetics. Only on the basis of this deep aesthetic foundation can we see the essence through the phenomenon and not in the information. The era of media surplus lacks the direction and approach of thinking, and only stays at the level of technology replication. Starting with the possibility of the subject of communication aesthetics, this paper enumerates the relevant literature and its deficiencies one by one through the study of the basic theory of communication aesthetics, the history of communication aesthetics, the study of communication aesthetics methodology and the practice of communication aesthetics. This paper puts forward the problems that should be paid attention to in discipline construction and the direction that should be used for reference in the construction of discipline system, and makes a corresponding induction and reasoning to the orientation of discipline. This paper mainly uses the method of contrast, on the basis of referring to the existing literature, abstracts the definition and research object of communication aesthetics through the relevant theories of communication and aesthetics. That is, to study the basic form and significance of the dissemination of aesthetic activities. Based on the discussion of the basic theory of aesthetics, that is, the analysis of the essence theory and the study of the communication process, this paper puts forward and proves that "the beauty of communication" is the logical starting point of the communication aesthetics, and tries to divide the content system into the "essence theory". Process Theory and value Theory are three parts. Among them, essence theory reveals the essence of communication aesthetics, aesthetic characteristics and aesthetic functions of communication, and provides a solid theoretical basis for process theory and value theory to demonstrate. The theory of value further deepens and complements the process theory and reveals the essential value of communication aesthetics from human inner activities. The exploration and construction of the subject theory is based on a certain methodology. At the end of the paper, it summarizes the methodological basis applicable to the subject construction and the methods involved in the construction of communication aesthetics, that is, from the overall to the specific. From the combination of logic and history to text case analysis and other methods.
【学位授予单位】：华南理工大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：B83

【参考文献】