奢侈品中服饰广告摄影视觉表现及创作研究

发布时间：2018-01-05 02:20

本文关键词：奢侈品中服饰广告摄影视觉表现及创作研究　出处：《哈尔滨师范大学》2015年硕士论文　论文类型：学位论文

【摘要】：随着我国经济的发展,奢侈品日益成为人们消费中的重头戏,我国已然成为奢侈品消费的大国。奢侈品的宣传与影像的传播密不可分,所以奢侈品与摄影的关系尤为紧密,利用摄影手段是进行奢侈品广告宣传最主要的视觉传播方式之一。随着社会的发展,企业对自身产品形象的要求越来越高,广告行业也随着多种媒体的兴起与发展而不断进步,这都要求奢侈品与摄影行业之间的合作更密切,这也催生了奢侈品广告摄影这一新兴行业。当人们提及奢侈品时,那些流光溢彩的、绚丽夺目的时尚广告大片一定会浮现在其脑海中,其实很多消费者也都是受到此类时尚广告的影响从而对奢侈品产生一定的了解和认识,可以说这些摄影作品对奢侈品行业产生的影响已成为该行业发展的重要组成部分。随着人们消费水平和审美意识的逐渐提高,人们对奢侈品服饰的追求形成了一定的趋势,光鲜亮丽的奢侈品需要直观的视觉表现来激起观看和购买的欲望。在奢侈品牌的时尚广告大片中所展示出的当下最新的摄影技术和独特影像语言,奢侈品摄影作品也影响着我们日常生活中的每一天。本文主要对奢侈品中服饰广告摄影的视觉表现及创作进行研究,分析奢侈品广告摄影的创意观念以及用光、构图、色彩结合等拍摄要求,还有视觉表现特点等,从国际奢侈品中服饰广告拍摄角度出发,分析我国同类广告摄影的现状,对我国广告摄影的发展在理论方面以及实际运作中做出一些分析研究,促进其长足的发展。
[Abstract]:With the development of China's economy, luxury consumption has become the highlight of our country has already become a luxury consumption country. The spread of propaganda and luxury image are inseparable, so the relationship between luxury and photography is very close, the use of photography is one of luxury goods advertising the main visual communication with the social. The development of enterprises increasingly high demand for its product image, advertising industry with the rise and development of a variety of media and continuous progress, this requires between luxury and photography industry to cooperate more closely, it also spawned a luxury advertising photography in this emerging industry. When people mention luxury, those colorful, gorgeous the dazzling fashion advertisement will emerge in the mind, in fact, many consumers are also affected by this kind of luxury fashion advertising Have some knowledge and understanding, it can be said that the impact of these photographs of the luxury goods industry has become an important part of the development of the industry. With the gradual increase of people's consumption level and the aesthetic consciousness of the people, the pursuit of luxury apparel to form a certain trend, glamorous luxury visual intuitive to arouse the watch and buy the desire for luxury brands. In a large advertising fashion show the latest photographic technique and unique image language, luxury photography also affects our daily life every day. This paper focuses on the research of visual performance and creation of fashion advertising photography in luxury, luxury of creative advertising photography concept and the use of light, composition, color combination and visual features of the filming, etc., from the clothing in the international luxury advertising photography angle Based on the analysis of the status quo of similar advertising photography in China, this paper makes some analysis and Research on the development of advertising photography in theory and practice in our country, and promotes its rapid development.

【学位授予单位】：哈尔滨师范大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：J412.9

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