商业摄影的艺术性与表现研究

发布时间：2018-05-18 10:51

本文选题：商业摄影 + 艺术性　；参考：《大连工业大学》2016年硕士论文

【摘要】：商业摄影是围绕商业用途而展开的摄影活动,是一门范围极广的摄影学科。商业摄影的艺术性在商业摄影中是不可或缺的一种表现方式,它不仅传达了摄影师对作品的想法与思考,还引领时代的潮流与发展。我们在观看到精美照片的同时,还将有创新意义的想法融入到作品中,吸引人的眼球,促进商品销售,让大众更有购买欲望。增加对商品的喜爱程度,提高人们对拍摄对象的认知程度。商业摄影有着非常丰富的艺术性,艺术性在摄影创作中不仅提高了商品本身的内涵,又间接更深层次传达了商品的内在属性。使作品更加丰富多样,与众不同。增加作品的影响力,冲击力及张力。也就是说,商业摄影最重要的表现手段是艺术性,是拍摄中表达情感传递信息必备的表现手法。本文结合摄影发展历史与商业摄影的前期操作,对商业摄影艺术性进行探讨研究。从摄影的概念出发,以商业摄影发展的艺术性变化为主要线索,梳理商业摄影艺术性的表现因素,结合摄影技法与美学原理,对作品进行实际拍摄研究。分析商业摄影在当下时代背景下艺术性的表现方法,总结商业摄影在作品中的表现艺术手法和创作手段,最后结合商业摄影观念的发展演变分析商业摄影的发展方向,探讨“艺术性”对商业摄影的表现与研究。本课题最终通过研究商业摄影艺术性的多样性、艺术性的种类、影响商业摄影艺术性的因素进行分析,并及其发展研究进行整理。本文进行了文献搜集、图片整理、深入剖析与丰富的实践操作,以严谨的态度进行总结分析,并尝试创作拍摄。从拍摄的影调、用光、构图与色彩对作品进行诠释。对中外摄影作品进行了解分析,让观者可以直观了解到商业摄影的艺术性。
[Abstract]:Commercial photography is a wide range of photography activities around commercial purposes. The artistry of commercial photography is an indispensable way of expression in commercial photography. It not only conveys the photographer's thoughts and thoughts on his works, but also leads the trend and development of the times. While we look at the beautiful photos, we also incorporate innovative ideas into the works, attract attention, promote the sale of goods, and make the public more willing to buy. To increase the degree of love for goods, improve people's awareness of the subject. Commercial photography has a very rich artistry, artistry not only improves the connotation of the commodity itself, but also indirectly conveys the intrinsic property of the commodity in a deeper level. To make the works more diverse and different. Increases the influence, impact and tension of the work. That is to say, the most important means of expression of commercial photography is artistry, which is the necessary expression method to express emotion and transmit information. This paper discusses the artistry of commercial photography based on the history of photography development and the preliminary operation of commercial photography. Starting from the concept of photography, taking the artistic change of the development of commercial photography as the main clue, combing the expressive factors of the artistic quality of commercial photography, combining the photography techniques and aesthetic principles, the author carries on the actual photography research to the work. This paper analyzes the artistic expression methods of commercial photography under the background of the present times, summarizes the artistic techniques and creative means of commercial photography in the works, and finally analyzes the development direction of commercial photography with the development and evolution of the concept of commercial photography. This paper discusses the performance and research of "artistry" on commercial photography. Finally, this paper analyzes the variety of commercial photography artistry, the types of artistry, the factors that affect the artistry of commercial photography, and its development. This article carries on the literature collection, the picture arrangement, the thorough analysis and the rich practice operation, carries on the summary analysis with the rigorous attitude, and attempts to create the photography. From the shooting tone, using light, composition and color to interpret the work. Chinese and foreign photographic works understanding and analysis, so that viewers can intuitively understand the artistry of commercial photography.
【学位授予单位】：大连工业大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：J405

【参考文献】