佛山市摄影业的发展现状分析与对策研究

发布时间：2018-05-18 23:29

本文选题：摄影业 + 现状分析　；参考：《吉林大学》2008年硕士论文

【摘要】： 佛山摄影业正处于“快速转型”期,大部分地区的摄影市场已经处于过饱和状态,再加上消费者的要求逐渐提高,市场竞争已经从原来的价格战、秀场战等转向品牌、品质、硬件和服务。这种让市场说话,由顾客打分的竞争格局将使作为摄影业主体的影楼从主动变被动。为此,建设优质的企业人才团队,树立优秀的企业文化,优化系统流程的管理模式,了解顾客的消费感受,建设健全的营销管理服务体系,成为影楼新一轮市场竞争的战略思想。用健全和规范的客户服务系统去另辟蹊径开设新的营销模式,开发新的市场领域,成为影楼的经营亮点。本文通过对摄影业的主体产业影楼企业的生命周期的分析,配合时代发展的步伐,寻求适合自身发展的管理模式和经营战略。从企业管理、市场营销手段、人才战略、创新战略等几个方面去深入研究探索,为当今摄影业发展找到从小到大,从弱到强,“与时俱进”、“长立潮头旗不湿”的能力,对其发展的研究具有很强的现实意义。同时,本文对现实影楼的客服系统管理的进行深入分析,寻其根本,并通过实践,实现构想和现实相统一的战略战术。通过在企业的实践应用过程,进一步实现研究结论和企业战略相结合。让研究理论能在影楼中更好地发挥其作用,以提高企业的竞争力和适应性。本文共分五章,第一章是本文的绪论,主要介绍本文所研究之问题的背景、意义以及相关的理论基础,包括战略管理、人才管理、创新管理等;第二章论述了摄影业的主体产业影楼如今在佛山市的发展状况,包括从行业的规模、增长速度、产值、发展方向趋势和结构去分析;第三章研究摄影业在发展中所存在的问题和其成因分析;第四章对佛山市摄影业发展的对策建议,按企业的规模划分,通过摄影业的发展对策,结构优化,财税政策调整,发展理念,人才,创新多个方面去研究。第五章总结本文。
[Abstract]:The photography industry in Foshan is in a period of "rapid transformation". The photography market in most regions is already in a state of supersaturation. Coupled with the increasing demands of consumers, market competition has shifted from the original price war, the show battle, and so on to brand and quality. Hardware and services This competition, which allows the market to speak and the customers to rate, will change the studio as the main body of the photography industry from active to passive. Therefore, we should build a high-quality enterprise talent team, establish an excellent corporate culture, optimize the management mode of the system process, understand the customer's consumption feelings, and build a sound marketing management service system. Become a new round of film building market competition strategic thinking. Using a sound and standardized customer service system to open up a new marketing model, develop new market areas, become a bright spot of the studio. Based on the analysis of the life cycle of the main industry of photography industry, this paper seeks the management mode and management strategy suitable for its own development with the pace of the development of the times. From the aspects of enterprise management, marketing means, talent strategy, innovation strategy and so on, we can find out the ability from small to big, from weak to strong, to "keep pace with the times" and "keep up with the tide" for the development of today's photography industry. The research on its development is of great practical significance. At the same time, this paper deeply analyzes the management of customer service system in reality Studio, finds its root, and realizes the unified strategy and tactics of conception and reality through practice. Through the practical application process in the enterprise, we can further realize the combination of the research conclusion and the enterprise strategy. So that the research theory can play a better role in the studio, in order to improve the competitiveness and adaptability of enterprises. This paper is divided into five chapters, the first chapter is the introduction of this paper, mainly introduces the background, significance and related theoretical basis of the issues studied in this paper, including strategic management, talent management, innovation management, etc. The second chapter discusses the development of the main industry of photography in Foshan City, including the size of the industry, growth rate, output value, development trends and structure to analyze; The third chapter studies the problems existing in the development of photography industry and its cause of formation. Chapter four analyzes the countermeasures and suggestions for the development of the photography industry in Foshan city, which is divided according to the scale of the enterprises, and through the development countermeasures, structural optimization, fiscal and tax policy adjustment of the photography industry. The development idea, the talented person, the innovation many aspects to study. Chapter five summarizes this paper.
【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2008
【分类号】：J409.2-F;F719

【参考文献】