基于网络销售的商业摄影视觉设计研究

发布时间：2018-11-02 16:21

【摘要】：21世纪已经进入到一个视觉图像为中心的时代,电影、电视、绘画、广告、摄影、多媒体等正在互为激荡汇流。一方面,随着计算机、通信技术的日益发展和融合,以及互联网的普及应用和发展,信息处理和传递突破了实践和地域的局限,世界经济向全球化和信息化的方向发展。另一方面,网络购物的兴起,开拓了网络视觉设计这一新的设计领域。商业摄影和视觉设计的融合在网络销售中起着至关重要的作用。依托于互联网的网络销售让人类社会开始跨入一个全新的网络经济时代。本文站在视觉设计的角度上,谈论了摄影和设计在网络销售中的融合运用。商业摄影所独具的纪实性和直观性,使得其在网络销售这个平台上被高度广泛的运用,依托于科学技术的高速发展,使得视觉设计在生产使用中有了多样化的展现方式。但也由于多样化的应用范围和网络的无门槛状态,使得网络图片市场问题诸多。图片质量和版权问题尤为突出,在设计过程中人员的交流沟通问题也是造成图片市场不统一的重要原因。虽然问题诸多,但是网络视觉设计也是有章可循的,遵循一定的设计准则和商业原理。对视觉元素进行重新排序设计,能让网络视觉设计更加统一完整。设计的前期需要多方沟通,后期需要从商业和艺术感上多方考虑,信息的主次性,色彩的情感性,构图的合理性,品牌风格的展现和延续等等是对商业摄影视觉设计的基本要求。随着时代的不断变化,商业摄影也在随着社会经济的发展而不断的做新的改变和调整,不仅仅是真实展现产品,更有带有情感的渲染和表达,图片在网络销售中有着文字无可替代的作用。本文就摄影和设计在网络销售中的规范化应用在理论和实践上都做了条理的阐述。
[Abstract]:The 21st century has entered a visual image-centered era, film, television, painting, advertising, photography, multimedia and so on are converging. On the one hand, with the development and integration of computer and communication technology, as well as the popularization and development of the Internet, information processing and transmission have broken through the limitations of practice and region, and the world economy has developed towards globalization and informatization. On the other hand, the rise of online shopping has opened up a new design field of network vision design. The combination of commercial photography and visual design plays a vital role in online sales. Relying on the Internet network sales, human society began to enter a new era of network economy. This paper discusses the combination of photography and design in online sales from the point of view of visual design. The unique documentary and intuitive nature of commercial photography makes it highly widely used on the platform of network sales. Relying on the rapid development of science and technology, visual design has a variety of ways of showing in production and use. However, due to the variety of applications and the threshold-free state of the network, there are many problems in the network picture market. The problem of picture quality and copyright is particularly prominent, and the communication problem is also an important reason for the disunity of the picture market. Although there are many problems, the network visual design is also rule-based, following certain design principles and business principles. Reorder the visual elements to make the network visual design more unified and complete. In the early stage of the design, we need to communicate in many ways. In the later stage, we need to consider the commercial and artistic sense, the primary and secondary character of the information, the emotion of color, the rationality of the composition. The display and continuation of brand style are the basic requirements of visual design of commercial photography. With the constant changes of the times, commercial photography is constantly making new changes and adjustments along with the development of social economy. It is not only the real display products, but also the emotional rendering and expression. The picture has the function which the text cannot replace in the network sale. In this paper, the normative application of photography and design in network sales is described in theory and practice.
【学位授予单位】：浙江农林大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J405

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