艺术创造到奢侈品商业价值的转化-DNA魔术

发布时间：2018-04-09 18:29

本文选题：艺术创造　切入点：新奢侈品　出处：《大连工业大学》2010年硕士论文

【摘要】：诸多奢侈品牌共同的经验表明，在整个奢侈品品牌确立发展的过程中，艺术创造从未或缺。一个奢侈品品牌的产生成长到成熟，乃至在市场上占据统治地位，取得不可估量的商业价值，凡此种种，无一例外的都充分借助了艺术创造的三大元素力量——艺术创造的元素不外乎人、艺术创造的作品与艺术创造的设计过程。在这样的背景下，艺术创造与新奢侈品之间的关系的形成机理和转化条件以及过程成为了本文研究的主要目的。本文从艺术创造与奢侈品的既有理论入手，从历史演进的角度探寻艺术创造的商业价值属性和构成奢侈品商业价值多种因素中艺术创造所扮演的作用，逐步梳理出艺术创造具有商业价值属性，通过“奢侈化”可以创造并放大奢侈品内在价值与商业价值的能力。接下来，以诸多奢侈品牌为实例做了艺术创造应用的综合分析。从奢侈品产品创制过程中看到一个完整的艺术创造的过程,包括艺术构思、艺术观察和艺术表现的过程。最后，经由前两章的理论总结与实践分析对艺术创造与奢侈品商业价值的解构与归纳，辅以符号学的分析方法，得到当代艺术创造和新奢侈品的自然结合和主观融合的形成机理，即艺术“创造”奢侈化和奢侈品艺术化。同时在艺术创造到奢侈品商业价值的转化过程中体现了艺术创造与奢侈品品牌DNA先天“纽带”的契合以及艺术创造与奢侈品商业价值后天隐喻的契合。
[Abstract]:The common experience of many luxury brands shows that artistic creation is never indispensable in the process of the establishment and development of luxury brands.A luxury brand has grown to maturity, even dominated the market, achieved incalculable commercial value, and so on.Without exception, all of them make full use of the power of the three elements of artistic creation-the elements of artistic creation are nothing more than human beings, the works of artistic creation and the design process of artistic creation.In this context, the formation mechanism, transformation conditions and process of the relationship between artistic creation and new luxury goods have become the main purpose of this paper.Starting with the existing theories of art creation and luxury goods, this paper explores the commercial value attributes of art creation and the role of art creation in forming the commercial value of luxury goods from the perspective of historical evolution.Art creation has the attribute of commercial value and the ability of creating and amplifying the intrinsic value and commercial value of luxury goods can be created and magnified by "luxury" step by step.Then, taking many luxury brands as examples, the author makes a comprehensive analysis of the application of art creation.From the process of creating luxury goods, we can see a complete process of artistic creation, including artistic conception, art observation and artistic expression.Finally, through the theoretical summary and practical analysis of the first two chapters, the deconstruction and induction of the artistic creation and the commercial value of luxury goods, supplemented by the semiotic analysis method,The forming mechanism of natural combination and subjective fusion of contemporary artistic creation and new luxury goods is obtained, that is, art "creation" luxury and luxury goods artistry.At the same time, in the process of transformation from artistic creation to commercial value of luxury goods, it embodies the consonance between artistic creation and the innate "tie" of luxury brand DNA and the agreement between artistic creation and the postnatal metaphor of commercial value of luxury goods.
【学位授予单位】：大连工业大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：J04

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