中国旅游演艺产品开发策略探析

发布时间：2018-06-18 19:55

本文选题：旅游演艺 + 产品特征　；参考：《西北民族大学学报(哲学社会科学版)》2017年03期

【摘要】：近年来,旅游演艺作为中国相对独特的旅游产品呈现出蓬勃发展的态势,旅游演艺产业影响力较大、文化承载力较高,已经成为我国文化产业发展过程中的一个突出现象。但在产品数量增长、产品形态日渐丰富和产业业态逐步完善的同时,旅游演艺产业依然存在诸多问题。通过对当前部分成功旅游演艺产品的分析,从本土文化IP的市场化开发、产业链构建和产品性价比等方面对旅游演艺产品的开发提出策略建议。
[Abstract]:In recent years, as a relatively unique tourism product in China, tourism performing arts show a vigorous development trend. Tourism performing arts industry has great influence and high cultural carrying capacity, which has become a prominent phenomenon in the process of the development of China's cultural industry. However, with the increase of the number of products, the increasingly rich product form and the gradual improvement of the industrial form, there are still many problems in the tourism performing arts industry. Based on the analysis of some successful tourism performing arts products, this paper puts forward some strategic suggestions on the development of tourism performing arts products from the aspects of local cultural IP marketization development, industrial chain construction and product performance-price ratio.
【作者单位】：中国传媒大学经管学部;中国传媒大学经管学部文化发展研究院;
【分类号】：F592;J05

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