感性整体——麦克卢汉的媒介研究与文学研究

发布时间：2018-07-07 10:15

本文选题：麦克卢汉 + 感性整体　；参考：《中国人民大学学报》2016年04期

【摘要】：提出"全球村"、"媒介即信息"等理论的麦克卢汉在学界主要是被定位为媒介学者,但麦克卢汉媒介研究的范式和真髓实则是文学研究或者美学研究,他曾坦陈其媒介研究就是"应用乔伊斯(applied Joyce)"。沟通媒介和文学这两个领域是麦克卢汉对感性整体的寻求,由此他可以被归类为媒介研究领域的审美现代派。在中国媒介研究日益走向实证的今天,我们尤其需要加强其文学性和批判性;而对于自我封闭已久的文学研究来说,则需要关注其外在媒介技术的影响或影响方式,按照麦克卢汉的说法,是感知比率的变化。
[Abstract]:McLuhan, who puts forward the theories of "Global Village" and "Media is Information", is mainly regarded as a media scholar in academic circles, but the paradigm and true essence of McLuhan's media research are literary studies or aesthetic studies. He once admitted that his media research was "applied Joyce." The two fields of communication media and literature are McLuhan's search for the perceptual whole, so he can be classified as the aesthetic modernism in the field of media research. Today, when Chinese media research is becoming more and more positive, we need to strengthen its literariness and criticality, while for the self-enclosed literature research, we need to pay attention to the influence or influence of its external media technology. According to McLuhan, it is a change in the perception ratio.
【作者单位】：中国社会科学院文学所;
【分类号】：I06;G206

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