艺术设计管理应用研究

发布时间：2019-03-26 12:51

【摘要】：艺术设计与管理的结合是社会发展的必然趋势。随着企业艺术设计工作的日益系统化和复杂化，艺术设计活动本身也需要进行系统的管理。艺术、文化的差异，必然导致人类生产方式、生活方式和行为方式的不同。鉴于当前我国高等艺术设计教育的改革进展缓慢，尤其是艺术设计管理观念落后，因此，必须转变落后的艺术设计管理观念，关注当代的文化创意产业，运用边缘学科与交叉学科知识，优势互补，强强联合。本文通过对2004希腊雅典和2008中国北京两届成功奥运会开幕式经典案例的科学分析，使我们更加认清艺术设计管理的商业价值和社会附加值的体现。通过准确地解读、科学地把握“文脉、人脉、事脉”对艺术设计管理的重要作用，研究新文化、新艺术及历史、地域、民族传统对当下的数字化时代的至深影响，探索艺术设计管理的新观念、新思路，革新、打造当代艺术设计管理的新模式、新体系。本论文的研究特色和创新之处是立意新、方法新、结论新。“立意新”体现在切入点的把握上，通过分析经典案例导引出“文脉、事脉、人脉”策略在艺术设计管理中的体现与作用；“方法新”体现在通过比较中西方文化差异，以中国北京和希腊雅典奥运会开幕式为经典案例实现古典艺术在当下艺术设计领域的再移植；“结论新”体现在运用交叉学科和边缘学科理论，研究当代艺术设计管理的新思路、新模式、新体系，旨在更好地为当代艺术设计教育服务。本课题通过对2004希腊雅典第28届奥运会开幕式和2008中国北京第29届奥运会开幕式经典艺术策划案例的分析，把握切入点，升华创新点，导引出“文脉、事脉、人脉”策略在具体案例运用中的作用，深刻认识艺术设计管理的商业价值和社会附加值，研究其传播的新观念和新渠道，学习其匠心独具的创意概念，感受其带给人们的独特视听观感和全新、震撼的心理感受。强强联合的人脉的运用，豪华阵容组成的创新团队，是具有超能力的；古典与现代融合，运用超时空手法，展示了无限空间理念；采用数字化手段和LED、声光电交互媒体，找准结合点，实现古典艺术在当下艺术设计领域的再移植，超时空实时展现东方大国的五千年文明历史文化，，运用现代多媒体技术，实现历史与现代的融合。论文的最后对艺术设计管理进行了展望。
[Abstract]:The combination of art design and management is the inevitable trend of social development. With the increasing systematization and complication of the enterprise art design, the art design activity itself needs to carry on the systematic management. The difference between art and culture is bound to lead to different modes of production, lifestyle and behavior. In view of the slow progress of the reform of higher art design education in our country, especially the backward concept of art design management, it is necessary to change the backward concept of art design management and pay attention to the contemporary cultural and creative industries. The use of cross-disciplinary and cross-disciplinary knowledge, complementary advantages, strong combination. Through the scientific analysis of the classic cases of the opening ceremony of the two successful Olympic Games in Athens, Greece, and Beijing, China, in 2004, this paper makes us more aware of the commercial value of artistic design management and the embodiment of social added value. Through the accurate interpretation, the scientific grasp "the context, the person, the affair vein" the important function to the art design management, studies the new culture, the new art and the history, the region, the national tradition has the most profound influence on the present digital age. Explore new ideas, innovation of art design management, create a new model of contemporary art design management, new system. The research features and innovations of this paper are new ideas, new methods and new conclusions. Through the analysis of classic cases, the strategy of "context, events, connections" is embodied and its function in the management of art design is reflected in the grasp of the cut-in point. The "new method" is embodied in the retransplantation of classical art in the field of art design by comparing the cultural differences between China and the West, and taking the opening ceremony of the Olympic Games in Beijing and Athens, Greece as a classic case. Conclusion New is embodied in the study of new ideas, new models and new systems in the management of contemporary art design by using the theory of interdisciplinary and marginal disciplines, in order to serve the education of contemporary art design better. Through the analysis of the classic artistic planning cases of the opening ceremony of the 28th Olympic Games in Athens, Greece, and the opening ceremony of the 29th Olympic Games in 2008, this subject grasps the starting point, sublimates the innovation points, and leads to the "context, context". The role of the "networking" strategy in the application of concrete cases, the profound understanding of the commercial value and social added value of art and design management, the study of its new ideas and new channels of communication, and the learning of its original creative concepts. Feel its unique audio-visual perception and a brand-new, shocking psychological feeling. The application of strong and powerful people and the creative team composed of luxurious lineup are super-capable, the classical and modern fusion, using the super-space-time technique, show the concept of infinite space; By using digital means and LED, acousto-optic interactive media, we can find the right combination point, realize the retransplantation of classical art in the field of art design at present, display the civilization history and culture of five thousand years in time and space, utilize the modern multimedia technology, and make use of modern multimedia technology. To realize the integration of history and modernity. At the end of the paper, the management of art design is prospected.
【学位授予单位】：大连工业大学
【学位级别】：硕士
【学位授予年份】：2009
【分类号】：J0-05

【共引文献】