戏剧化灯光对商业展示的价值

发布时间：2018-04-27 05:07

本文选题：戏剧化灯光 + 商业展示　；参考：《上海戏剧学院》2011年硕士论文

【摘要】：商业展示是通过以形象、色彩、空间为主的视觉体验的表现,传达展示商品的目的和意义;而戏剧化灯光则是通过对舞台灯具的控制设备为舞台演出进行照明和造型,利用灯光的明暗、色彩、光位、光区和光影等完成戏剧舞台的时空和形象的塑造,配合演员完成舞台叙事。随着中国经济的高速发展,商业展示这一朝阳产业在我国也迅速崛起。然而当商品的更新换代以小时甚至以分秒计算时,传统的展柜式商业展示已经远远无法满足新形势下商业展示的需求。在商业展示中引入戏剧化灯光,将革命性地改变传统商业展示依靠展柜展览模式,全面提升商业展示对形象、色彩、空间上的视觉表现力,通过戏剧化灯光的叙事性更加清晰准确地传达商品的目的和意义,将固定的展柜式商业展示通过光效构造一个动态的展示空间。本文共四个部分。第一章主要对戏剧化灯光和商业展示进行核心概念的界定,并简要介绍目前灯光在商业展示中的运用;第二章主要从戏剧化灯光在商业展示中的时空构造、形象塑造和叙事性功能三个方面进行论述戏剧化灯光在商业展示中的运用;第三章讨论商业展示引入戏剧化灯光的拓展价值,集中论述其对灯具开发的促进作用和环保意义;结语部分从宏观上阐释戏剧化灯光对商业展示的价值,特别是戏剧化灯光思维在商业展示中的运用。
[Abstract]:Commercial display conveys the purpose and significance of display goods through the expression of visual experience based on image, color and space, while dramatic lighting is lighting and modeling for stage performance through the control equipment of stage lamps and lanterns. Using light and shade, color, light level, light area and light and shadow to complete the creation of the stage space and time and the image, and cooperate with the actors to complete the stage narration. With the rapid development of China's economy, the sunrise industry of commercial display is also rising rapidly in China. However, when the goods are replaced by hours or even by minutes, the traditional commercial display can not meet the demand of the new situation. The introduction of dramatic lighting in commercial display will revolutionize the traditional commercial display depending on the display mode, and enhance the visual performance of commercial display on image, color and space. Through the narration of dramatic lighting, the purpose and significance of the goods are conveyed more clearly and accurately, and a dynamic display space is constructed through the light effect. There are four parts in this paper. The first chapter mainly defines the core concepts of dramatized lighting and commercial display, and briefly introduces the current use of lighting in commercial display; the second chapter mainly focuses on the space-time structure of dramatic lighting in commercial display. This paper discusses the application of dramatic lighting in commercial display from three aspects of image shaping and narrative function, the third chapter discusses the expanding value of introducing dramatic lighting into commercial display, and focuses on its promoting role and environmental protection significance to the development of lamps and lanterns. The conclusion explains the value of dramatic lighting to commercial display, especially the application of dramatic lighting thinking in commercial display.
【学位授予单位】：上海戏剧学院
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：J814

【相似文献】