浅论生产经营型剧院核心业务体系的建立

发布时间：2018-04-29 23:11

本文选题：特点 + 艺术生产　；参考：《中国艺术研究院》2015年硕士论文

【摘要】：本文以生产经营型剧院为例,对其核心业务体系的建立进行论述,第一章,通过对该类型剧院的属性、功能的分析,对生产经营型剧院的特点、功能、优势进行了系统的阐述,选取案例对生产经营型剧在机构定位、艺术生产定位、经营定位、差异化发展定位的各项功能定位进行分析,并对其核心业务进行了简要的概述。第二、三章部分以国家大剧院为例,对核心的艺术生产部分,在艺术生产定位及规范化的艺术生产体系的全流程管理方面进行了各方面的分析。第四章部分,针对艺术生产和宣传、销售之间的有机结合进行了简要的分析阐述。
[Abstract]:This paper takes the production and management theatres as an example, discusses the establishment of its core business system. In the first chapter, through the analysis of the attributes and functions of this type of theatres, the characteristics, functions and advantages of the production and management theatres are systematically expounded. This paper selects the case to analyze the function orientation of the organization, art production, management and differentiation development of the production and management drama, and gives a brief overview of its core business. The second and third chapters take the National Grand Theater as an example to analyze the core part of art production in the aspects of the orientation of art production and the whole process management of the standardized art production system. The fourth chapter analyzes the organic combination of art production and marketing.
【学位授予单位】：中国艺术研究院
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：J892.4

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