新媒体对传统文化传播的作用和意义——以越剧为例

发布时间：2018-05-14 08:59

  本文选题：资源蕴藏 + 传统戏曲　； 参考：《传媒》2014年11期

【摘要】：正新媒体的兴起,对于传统文化的发展传承而言,是挑战也是机遇。我国戏曲艺术作为传统文化的精髓,博大精深、源远流长,但目前受到观众老龄化问题的严重困扰,因此,吸引年轻观众,确保薪火相传,是戏曲艺术创作者亟待解决的问题,而微博平台所聚拢的用户资源蕴藏着解决问题的希望。以新浪微博为例:截至2013年,新浪微博注册用户超过5亿,就使用者的年龄分布而言,"90后"及"00后"占53%,"80后"占37%,两者之和达到绝对多数的90%;就
[Abstract]:The rise of new media is a challenge and an opportunity for the development and inheritance of traditional culture. As the essence of traditional culture, Chinese opera art is extensive and profound and has a long history, but it is seriously troubled by the problem of audience aging at present. Therefore, attracting young audiences and ensuring that the fire is handed down is an urgent problem to be solved by opera art creators. But the Weibo platform gathers the user resources to hold the hope which solves the problem. Take Sina Weibo as an example: as of 2013, Sina Weibo registered more than 500m users. In terms of the age distribution of users, "after 90" and "after 00" accounted for 53%, and "80 generation" accounted for 37%. The sum of the two reached 90% of the absolute majority.
【作者单位】： 上海大学影视学院;上海交通大学媒体与设计学院;
【基金】：上海市教育委员会科研(创新)一般项目“传统文化资源的传承与文化认同的促进:新媒体环境下的戏曲传播”(项目编号:09YS74)阶段性研究成果之一
【分类号】：J825
，

本文编号：1887211