移动互联网时代戏曲传播的三个路径
发布时间：2018-08-19 10:25
【摘要】：移动互联网时代的传播方式已发生巨变,手机终端通过平台科技化和内容可视化等方式,已经成为人们获取信息的主要渠道。戏曲作为一种集歌、舞、乐等于一体的传统艺术,也必然依赖这种现代传播方式。移动互联网时代戏曲的手机微传播,主要有APP传播、微博传播和微信传播等三个路径。三个路径具有各自的平台优势及受众人群,戏曲传播如能充分利用三个路径并促使三者融合,将有助于为戏曲传播注入新的活力。
[Abstract]:In the era of mobile Internet, the communication mode has changed dramatically. Mobile phone terminal has become the main channel for people to obtain information through platform technology and content visualization. As a kind of traditional art which integrates song, dance and music, opera must rely on this modern mode of communication. In the mobile internet era, there are three ways of mobile microcommunication: APP communication, Weibo communication and WeChat communication. The three paths have their own platform advantages and audience, if the opera communication can make full use of the three paths and promote the integration of the three, it will help to inject new vitality into the opera communication.
【作者单位】： 深圳大学文化产业研究院;深圳大学;
【分类号】：J892
，
本文编号：2191383
[Abstract]:In the era of mobile Internet, the communication mode has changed dramatically. Mobile phone terminal has become the main channel for people to obtain information through platform technology and content visualization. As a kind of traditional art which integrates song, dance and music, opera must rely on this modern mode of communication. In the mobile internet era, there are three ways of mobile microcommunication: APP communication, Weibo communication and WeChat communication. The three paths have their own platform advantages and audience, if the opera communication can make full use of the three paths and promote the integration of the three, it will help to inject new vitality into the opera communication.
【作者单位】： 深圳大学文化产业研究院;深圳大学;
【分类号】：J892
，
本文编号：2191383
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