戏曲网络传播的现状分析及途径研究

发布时间：2019-01-03 21:19

【摘要】：戏曲作为我国传统文化艺术的代表拥有悠久的历史。戏曲在其传播发展过程中,经历过口耳传播,文字传播,电子媒介传播等方式,传播媒介的不断发展保障了大量的戏曲文字资料和视觉、听觉资料流传至今,这为后人了解、研究戏曲提供了翔实的资料,而且戏曲传播媒介的改变也促使戏曲衍生了新的艺术样式。随着网络与日常生活的结合越发紧密,对人们的互动交流甚至是思维方式都产生了巨大的影响。可以说,大部分的人特别是年轻人每天的生活都离不开网络。网络也正深刻的影响着我国戏曲的传播方式,戏曲传播已经步入网络传播时代。戏曲作为一项传统艺术在新的传播时代背景下、在新的传播媒介影响下也做出了新的变革。在多次科技革命的影响下传播媒介技术不断发展,新的传播媒介层出不穷并日益完善。面对新媒介带来的变化,戏曲也不断尝试做出回应。戏曲与网络媒介的结合既是戏曲发展的一种新机遇也是一种新挑战。网络作为一种新媒介具有许多传统媒介不可比拟的优点,但只是简单的将戏曲资源放到网络中,只能起到保留戏曲资源的作用,对戏曲的实际传播而言其效果并不理想。所以,在现代社会背景之下我们要思考如何更好地借助网络平台促进戏曲发展,从而改变戏曲的发展现状,使得戏曲得以传承。本文主要由绪论和三章正文组成。绪论中主要对本选题的研究缘起、研究意义、核心概念和研究思路、方法进行了梳理;正文第一章分析了目前戏曲传播差强人意的尴尬现状:“繁荣”表象后实际是戏曲发展的“遇冷”;第二章分析导致戏曲网络传播“遇冷”的原因:网络媒介对戏曲的冲击、传统戏曲形态与网络传播特性的矛盾、传统戏曲特征与网络受众审美的矛盾;第三章主要针对戏曲发展的现状,尝试从网络媒介特性、戏曲文化自身的创新和建构戏曲虚拟地方感等方面,分析戏曲网络传播的发展途径。
[Abstract]:As the representative of Chinese traditional culture and art, opera has a long history. In the course of its communication and development, opera has experienced the methods of oral and ear communication, text communication, electronic media communication and so on. The continuous development of the communication media has guaranteed a large number of drama text materials and visual and auditory materials to be spread up to now, which is understood by later generations. The study of opera provides informative materials, and the change of the media of opera also leads to the derivation of new artistic style of opera. With the combination of network and daily life, it has a great influence on people's interactive communication and even the way of thinking. It can be said that most people, especially young people, can not live without the Internet every day. Network is also profoundly affecting the dissemination of Chinese opera, opera communication has entered the era of network communication. Opera as a traditional art in the new communication era background, under the new media under the influence of new changes. Under the influence of many scientific and technological revolutions, the media technology develops continuously, and new media emerge in endlessly and perfect day by day. In the face of the changes brought about by the new media, opera is also constantly trying to respond. The combination of opera and network media is not only a new opportunity but also a new challenge. As a new medium, the network has many unparalleled advantages over the traditional media, but simply putting the opera resources into the network can only play the role of reserving the opera resources, and its effect is not ideal for the actual dissemination of opera. Therefore, under the background of modern society, we should think about how to better promote the development of opera with the help of network platform, thus change the present situation of the development of opera and make the opera pass on. This paper is mainly composed of introduction and three chapters. In the introduction, the origin, significance, core concepts and methods of this topic are analyzed. The first chapter of the text analyzes the awkward situation that the current opera dissemination is unsatisfactory: the appearance of "prosperity" is actually "not as expected" after the development of opera; The second chapter analyzes the causes of the network communication of opera, such as the impact of the network media on the opera, the contradiction between the form of the traditional opera and the characteristics of the network communication, and the contradiction between the characteristics of the traditional opera and the aesthetic appreciation of the network audience. The third chapter mainly aims at the present situation of opera development, tries to analyze the development way of opera network communication from the aspects of the characteristics of network media, the innovation of opera culture itself and the construction of virtual place sense of opera.
【学位授予单位】：南京师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J892;G206

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