戏剧海报设计中的视觉表现研究
发布时间：2019-03-01 15:41
【摘要】：戏剧海报作为戏剧艺术活动的直观形象,研究其独特的视觉表现将有益于传递戏剧的主题和内涵,更好的在观者面前争奇斗艳。本文以分析戏剧与海报之间的融合关系为基础,采用理论与实例赏析相结合的方式,对戏剧海报中的视觉符号语言展开进行深入整合,总结出戏剧海报视觉表现的有效方法和途径,使海报能准确地表达戏剧艺术的审美风尚和精神内涵,保证戏剧信息传达的准确性和有效性,增强戏剧海报设计的视觉魅力,最终实现戏剧艺术海报的艺术性和商业性和谐统一,达到宣传戏剧艺术产业的目的。
[Abstract]:As an intuitive image of dramatic art activities, the study of dramatic poster's unique visual expression will be helpful to convey the theme and connotation of drama, and better compete in front of the viewer. Based on the analysis of the fusion relationship between drama and poster, this paper makes a deep integration of visual symbol language in drama poster by means of combining theory with practical appreciation. This paper summarizes the effective methods and ways of visual expression of dramatic posters, so that the posters can accurately express the aesthetic fashion and spiritual connotation of dramatic art, ensure the accuracy and effectiveness of dramatic information transmission, and enhance the visual charm of dramatic poster design. Finally realize the art of drama poster and commercial harmony, achieve the purpose of publicizing drama art industry.
【作者单位】： 郑州成功财经学院;
【基金】：河南省教育厅人文社会科学研究一般项目“在城市化进程中巩义环城游憩带旅游开发研究”(项目编号:2017-ZDJH-220)成果
【分类号】：J524;J805
本文编号：2432558
[Abstract]:As an intuitive image of dramatic art activities, the study of dramatic poster's unique visual expression will be helpful to convey the theme and connotation of drama, and better compete in front of the viewer. Based on the analysis of the fusion relationship between drama and poster, this paper makes a deep integration of visual symbol language in drama poster by means of combining theory with practical appreciation. This paper summarizes the effective methods and ways of visual expression of dramatic posters, so that the posters can accurately express the aesthetic fashion and spiritual connotation of dramatic art, ensure the accuracy and effectiveness of dramatic information transmission, and enhance the visual charm of dramatic poster design. Finally realize the art of drama poster and commercial harmony, achieve the purpose of publicizing drama art industry.
【作者单位】： 郑州成功财经学院;
【基金】：河南省教育厅人文社会科学研究一般项目“在城市化进程中巩义环城游憩带旅游开发研究”(项目编号:2017-ZDJH-220)成果
【分类号】：J524;J805
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