音悦台的进击

发布时间：2018-02-25 06:22

本文关键词： 娱乐市场音乐产业李宇春自营式娱乐公司百度搜索广告服务消费力电影市场粉丝文化 　出处：《二十一世纪商业评论》2016年08期 　论文类型：期刊论文

【摘要】：正用自营模式全面进入泛娱乐市场,音悦台如何玩转"粉丝经济"?今年1月,音悦台商城上线了8万张鹿晗的新专辑《Reload》,89秒内被抢光;3月鹿晗演唱会期间,音悦台又推出551套演唱会礼包,价值4200元、5777元、7777元不等的三档套装,15秒内全部告罄,成交额达225万元。也许在很多人看来,这种极其疯狂的粉丝行为,难以理解。但在张斗眼中,却不足为奇,因为这就是互联网时代,粉丝的力量。
[Abstract]:Is fully entering the pan-entertainment market with self-support mode, how to play the "fan economy"? In January this year, 80,000 copies of Lu Han's new album, < Reload >, were released in Yieyuetai Mall and were snapped up within 89 seconds. During Lu Han's concert on March, Yin Yuetai released another 551 sets of concert gift packages, worth 4,200 yuan or 5,777 yuan or 7,777 yuan. They were sold out within 15 seconds. It's probably hard for many people to understand this crazy fan behavior, but it's not surprising in Zhang's eyes, because it's the power of fans in the Internet age.
【分类号】：J692

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