流行歌曲与中国形象的跨文化认知:基于对苏丹青年群体的深度访谈

发布时间：2018-05-29 00:10

  本文选题：国家形象 + 文化力　； 参考：《新闻界》2017年06期

【摘要】：本文主要采用跨文化传播理论中的"文化力"(cultural force)理论,考察中国流行歌曲的跨文化传播对非洲青年群体认知和理解中国国家形象的影响机制。通过对非洲国家苏丹42位学习汉语的青年的深度访谈,本文归纳出中国形象通过流行文化路径实现跨文化传播的三种机制,并在此基础上尝试建构国家形象塑造与传播的"流行文化路径",即在跨境流行文化产品中有意识地植入符合中国文化逻辑的普遍性意象,从而令海外受众在娱乐消费中获取对中国国家形象积极、正面的认知。
[Abstract]:This paper mainly adopts the theory of "cultural force" in the theory of cross-cultural communication to investigate the influence mechanism of cross-cultural communication of Chinese pop songs on the cognition and understanding of Chinese national image of African youth groups. Through in-depth interviews with 42 young Chinese learners in the African countries of Sudan, this paper concludes three mechanisms for the cross-cultural transmission of Chinese image through the popular cultural path. On the basis of this, we try to construct the "popular culture path" of shaping and spreading the national image, that is, to insert the universal image which conforms to the logic of Chinese culture in the products of cross-border pop culture. So that the overseas audience in entertainment consumption to gain a positive and positive understanding of China's national image.
【作者单位】： 清华大学新闻与传播学院;
【分类号】：G125;J60-02
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本文编号：1948732