库客音乐:古典音乐的“年轻化”生存

发布时间：2018-06-13 04:08

本文选题：进退维艰 + 受众人群　；参考：《中外管理》2016年10期

【摘要】：正如果不能有效到达听众,古典音乐又遑论商业化?库客音乐深耕十年,用互联网的方式让古典音乐走进更多受众人群中,创造了独特的商业模式。在1400多年的积淀中逐渐被规范化和系统化;从宫廷走下神坛在民间被赋予了更多创作的生命力;具有巨大艺术价值但也因隐晦的表达方式常被束之高阁;从贵族豢养的模式释放出来却依然与社会大众有"排斥反应",商业模式多样化进退维艰……
[Abstract]:If you can't reach your audience effectively, classical music won't be commercialized? For ten years, Kuke music has created a unique business model by allowing classical music to reach more audiences through the Internet. In the accumulation of more than 1400 years, it is gradually standardized and systematized; from the palace to the altar is given more creative vitality in the folk; it has great artistic value but is often shelved because of obscure ways of expression; Released from the aristocratic model, but still have a "rejection" with the public, business model diversification is difficult.
【分类号】：J605

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