我国数字音乐商业模式特点及创新路径研究——以RCOV框架为视角

发布时间：2018-06-18 23:19

本文选题：数字音乐 + 商业模式　；参考：《哈尔滨商业大学学报(社会科学版)》2017年04期

【摘要】：梳理数字音乐商业模式演化历程和发展特点,探讨商业模式创新路径和发展趋势,是对数字音乐商业模式研究的补充和创新。运用商业模式创新理论和RCOV商业模式表达模型,针对我国数字音乐产业特征,分别从企业的资源和能力、价值主张和组织能力三方面进行归纳分析,结合具体案例和数据整理,提炼数字音乐商业模式的创新路径。研究发现,我国数字音乐产业发展过程中呈现个性化、多元性、去中心化、交叉补贴、知识产权灵活运用等特征,反映出数字音乐商业模式内部要素变化直接影响商业模式创新等规律。根据音乐企业内部要素变化,以及企业与外部利益相关者关系等角度,结合我国当前数字音乐企业发展现状及发展策略,归纳了我国数字音乐商业模式的发展趋势。
[Abstract]:It is a supplement and innovation to the research of digital music business model by combing the evolution course and development characteristics of digital music business model and discussing the innovation path and development trend of the business model. Using the business model innovation theory and the RCOV business model expression model, according to the digital music industry characteristic of our country, separately from the enterprise resources and the ability, the value proposition and the organization ability three aspects carries on the induction analysis, unifies the concrete case and the data arrangement, Refining the innovative path of digital music business model. It is found that the development of digital music industry in our country is characterized by individuation, pluralism, decentralization, cross-subsidy, flexible use of intellectual property, etc. Reflects the digital music business model internal elements change directly affects the business model innovation and other laws. According to the changes of internal elements of music enterprises and the relationship between enterprises and external stakeholders, combined with the current situation and development strategy of digital music enterprises in China, this paper summarizes the development trend of digital music business models in China.
【作者单位】：华东政法大学知识产权学院;华东政法大学人文学院;
【基金】：国家社会科学基金重大项目“信息服务与信息交易法律制度研究”(13&ZD178)
【分类号】：J692

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