广告音乐研究

发布时间：2018-10-09 19:40

【摘要】：广告音乐研究课题较新,分歧较多,但研究意义重大。本文从交叉学科的背景出发,通过大量史实的收集与整理,理清了广告音乐认识上的分歧,通过对前人观点的归纳与评析,对广告音乐的定义得出一己之见。文章联系社会实际,突破原有研究的单面论述,从广告对音乐、音乐对广告两反面论述了广告音乐的功能与意义。研究发现,富有趣味性、统一性、针对性的广告音乐能给广告主带来巨大收益,广告音乐的选择和创作也应充分考虑这三个衡量标准。在探析广告音乐的作用原理时,本文引入了生命科学的相关理论对其进行阐释。文章末尾分析了广告音乐现存问题和发展趋向。
[Abstract]:The subject of advertising music research is relatively new, and there are many differences, but the research is of great significance. Based on the background of cross-discipline and through the collection and arrangement of a large number of historical facts, this paper clarifies the differences in the understanding of advertising music, and through the induction and evaluation of the previous views, draws its own views on the definition of advertising music. Connecting with the social reality, this paper breaks through the single side exposition of the original research, and discusses the function and significance of the advertisement music from the two opposite sides of the advertisement to the music and the music to the advertisement. The study found that the advertising music with interest, unity and pertinence can bring great benefits to advertisers, and the choice and creation of advertising music should also take these three measures into full consideration. In analyzing the action principle of advertising music, this paper introduces the theory of life science to explain it. At the end of the article, it analyzes the existing problems and development trend of advertising music.
【学位授予单位】：黑龙江大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：J605

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