Z唱片集团企业文化建设研究
发布时间：2020-11-08 09:21
随着企业文化越来越成为企业建设与发展中的关键因素和当前新时代文化发展方向的界定,国有企业的企业文化建设能否符合国家新时代文化发展的需求,本文以中国国企Z唱片集团有限公司为案例,来研究国有企业的企业文化建设所存在的现状和策略。通过分析Z唱片集团的宏观发展环境和企业微观运营情况、理清公司发展现状,梳理国内外发展情状与社会文化差异影响下Z唱片集团建设上的弊端,进行母公司与子公司制度文化比较分析,通过企业文化建设中员工接受度现状的调查,发现企业员工在接受公司当前文化过程中存在的问题,对于Z唱片集团有限公司的企业文化建设情况与问题进行了详实的研究,同时希望通过研究Z唱片集团企业文化建设中存在的问题和对策,能对其他国企文化建设中存在的问题及对策研究提供参考。
【学位单位】：广东外语外贸大学
【学位级别】：硕士
【学位年份】：2019
【中图分类】：J692;F270
【文章目录】：
ACKNOWLEDGEMENTS
ABSTRACT
摘要
LIST OF ABBREVIATIONS
Chapter Ⅰ Introduction
1.1 Research background
1.1.1 Related background of corporate culture
1.1.2 National new age cultural development background
1.2 Research object
1.3 Research significance
1.3.1 Theoretical significance
1.3.2 Practical significance
1.4 Research content and study methods
1.4.1 Research content
1.4.2 Research methods
1.5 Summary of this chapter
Chapter Ⅱ Literature review
2.1 Literature review
2.2 Corporate culture construction theory
2.2.1 The concept of corporate culture
2.2.2 Theoretical framework of corporate culture
2.2.3 The Gallup Q12 assessment method
2.3 Employee acceptability study
2.4 Institation building research
2.4.1 Significance of Institation building
2.4.2 Status of corporate Institation building
2.4.3 The system is not in line with the corporate culture
2.5 Summary of this chapter
Chapter Ⅲ Case Description
3.1 Development history of Z Records Group
3.2 Current development status of Z Records Group
3.3 Problems in the enterprise culture construction of Z Records Group's in the new era
3.4 Current status and problems of system and culture construction of Z Records Group
3.4.1 Overview of the system and culture construction of Z Records Group
3.4.2 Analysis on external environment factors of Z Records Group— PEST analysis model
Chapter Ⅳ Case analysis
4.1 Comparison of system differences between the parent company and the subsidiary company of Z Records Group
4.1.1 Comparison of the system differences of the parent company and the subsidiary company based on Hofstede's Cultural Dimensions Theory
4.1.2 Analysis of compare results of differences in system and culture construction of the parent company and the subsidiary company
4.2 Employee acceptance survey of subsidiary system culture construction
4.2.1 Questionnaire design
4.2.2 Survey objects and results
4.3 The main problems of employee acceptance
4.3.1 Company training
4.3.2 Reward and punishment mechanism
4.4 Summary of this chapter
Chapter Ⅴ Analysis of the Causes of Problems Exited in the Construction of Corporate Culture of State-owned Enterprises and Z Records Group
5.1 Disadvantages of The Construction of Corporate Culture in Z Records Group and The Current State-Owned Enterprises
5.2 Objective Causes
5.2.1 Immature Development of Enterprises
5.2.2 Dynamic External Environment
5.2.3 Frequent Turnover of Leaderships
5.3 Subjective Causes
5.3.1 Vague Corporate Culture Positioning
5.3.2 Lack of Clarified Purpose
5.3.3 Insufficient Understanding and Exertion of Employee Participation
Chapter Ⅵ System Culture Optimization Strategy of the Z Records Group
6.1 Extraction of the Core Beliefs of Corporate Culture
6.2 Design of system culture construction optimization plan of the Z Records Group
6.3 Strengthen the training management in the construction of system culture
6.3.1 Optimization of training effectiveness under the influence of cultural differences
6.3.2 Measures to enhance training effectiveness of enterprise system and culture construction in Z Records Group
6.4 Build employee reward and punishment system in system culture construction
6.4.1 Optimization of reward and punishment mechanism under the effect of cultural difference
6.4.2 The building of system construction and reward and punishment mechanism system of Z Records Group
6.5 Play the role of corporate culture in system culture construction
6.6 Strengthen the channel construction of enterprise system culture
6.7 Summary of this chapter
Chapter Ⅶ Optimize the Measures of Safeguard for the Implementation of the Strategies
7.1 Human resources support for the system culture construction of Z Records Group
7.2 Fund support of the system culture construction of Z Records Group
7.3 Facility support of the system culture construction of Z Records Group
7.3.1 The preparation of employee manual for Z Records Group system culture construction and implementation support
7.4 Summary of this chapter
Chapter Ⅷ Conclusion and Outlook
REFERENCE
附件
【参考文献】
本文编号：2874588
【学位单位】：广东外语外贸大学
【学位级别】：硕士
【学位年份】：2019
【中图分类】：J692;F270
【文章目录】：
ACKNOWLEDGEMENTS
ABSTRACT
摘要
LIST OF ABBREVIATIONS
Chapter Ⅰ Introduction
1.1 Research background
1.1.1 Related background of corporate culture
1.1.2 National new age cultural development background
1.2 Research object
1.3 Research significance
1.3.1 Theoretical significance
1.3.2 Practical significance
1.4 Research content and study methods
1.4.1 Research content
1.4.2 Research methods
1.5 Summary of this chapter
Chapter Ⅱ Literature review
2.1 Literature review
2.2 Corporate culture construction theory
2.2.1 The concept of corporate culture
2.2.2 Theoretical framework of corporate culture
2.2.3 The Gallup Q12 assessment method
2.3 Employee acceptability study
2.4 Institation building research
2.4.1 Significance of Institation building
2.4.2 Status of corporate Institation building
2.4.3 The system is not in line with the corporate culture
2.5 Summary of this chapter
Chapter Ⅲ Case Description
3.1 Development history of Z Records Group
3.2 Current development status of Z Records Group
3.3 Problems in the enterprise culture construction of Z Records Group's in the new era
3.4 Current status and problems of system and culture construction of Z Records Group
3.4.1 Overview of the system and culture construction of Z Records Group
3.4.2 Analysis on external environment factors of Z Records Group— PEST analysis model
Chapter Ⅳ Case analysis
4.1 Comparison of system differences between the parent company and the subsidiary company of Z Records Group
4.1.1 Comparison of the system differences of the parent company and the subsidiary company based on Hofstede's Cultural Dimensions Theory
4.1.2 Analysis of compare results of differences in system and culture construction of the parent company and the subsidiary company
4.2 Employee acceptance survey of subsidiary system culture construction
4.2.1 Questionnaire design
4.2.2 Survey objects and results
4.3 The main problems of employee acceptance
4.3.1 Company training
4.3.2 Reward and punishment mechanism
4.4 Summary of this chapter
Chapter Ⅴ Analysis of the Causes of Problems Exited in the Construction of Corporate Culture of State-owned Enterprises and Z Records Group
5.1 Disadvantages of The Construction of Corporate Culture in Z Records Group and The Current State-Owned Enterprises
5.2 Objective Causes
5.2.1 Immature Development of Enterprises
5.2.2 Dynamic External Environment
5.2.3 Frequent Turnover of Leaderships
5.3 Subjective Causes
5.3.1 Vague Corporate Culture Positioning
5.3.2 Lack of Clarified Purpose
5.3.3 Insufficient Understanding and Exertion of Employee Participation
Chapter Ⅵ System Culture Optimization Strategy of the Z Records Group
6.1 Extraction of the Core Beliefs of Corporate Culture
6.2 Design of system culture construction optimization plan of the Z Records Group
6.3 Strengthen the training management in the construction of system culture
6.3.1 Optimization of training effectiveness under the influence of cultural differences
6.3.2 Measures to enhance training effectiveness of enterprise system and culture construction in Z Records Group
6.4 Build employee reward and punishment system in system culture construction
6.4.1 Optimization of reward and punishment mechanism under the effect of cultural difference
6.4.2 The building of system construction and reward and punishment mechanism system of Z Records Group
6.5 Play the role of corporate culture in system culture construction
6.6 Strengthen the channel construction of enterprise system culture
6.7 Summary of this chapter
Chapter Ⅶ Optimize the Measures of Safeguard for the Implementation of the Strategies
7.1 Human resources support for the system culture construction of Z Records Group
7.2 Fund support of the system culture construction of Z Records Group
7.3 Facility support of the system culture construction of Z Records Group
7.3.1 The preparation of employee manual for Z Records Group system culture construction and implementation support
7.4 Summary of this chapter
Chapter Ⅷ Conclusion and Outlook
REFERENCE
附件
【参考文献】
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