群体性事件网络舆情结构逆转:内在机理与现实表征

发布时间：2018-02-13 06:08

本文关键词： 群体性事件网络舆情结构逆转议程设置　出处：《社会科学》2017年11期 　论文类型：期刊论文

【摘要】：在网络社会中,依托群体性事件的舆情出现了结构上的逆转:传统强势的群体处于相对弱势地位,而传统弱势群体则相对强势,使得以权力为主导的各级政府倍感压力。基于议程设置理论视角,以5个PX项目事件为案例,探究群体性事件网络舆情结构逆转过程中的关键主体与互动机理。研究发现:群体性事件本身、社会成员、意见领袖、传播媒体、涉事政府等主体的交互触发会影响政府公共决策的控制能力,且与政府公信力共同导致了群体性事件网络舆情结构逆转。网络舆情结构逆转的基本形式由"金字塔结构"向"扁平化结构"转变;驱动力量由"精英主导"向"大众交互"转变;互动模式由"线性模式"向"循环模式"转变;耦合方式由"线下选择传播"向"线下线上辐射传播"转变。
[Abstract]:In the network society, the public opinion which relies on the mass events has appeared the structural reversal: the traditional strong group is in the relatively weak position, but the traditional weak group is relatively strong, The pressure on all levels of government under the leadership of power. Based on the theory of agenda setting, the case study of five PX project events, This paper explores the key subject and interaction mechanism in the process of reversion of network public opinion structure of mass events. The research finds that: group events themselves, social members, opinion leaders, communication media, The interactive trigger of the involved government and other subjects will affect the control ability of the government in public decision-making. And together with the credibility of the government, it leads to the reversal of the network public opinion structure of mass events. The basic form of the network public opinion structure reversal changes from "pyramid structure" to "flat structure". The driving force changes from "elitist" to "mass interaction"; the interaction mode changes from "linear mode" to "cycle mode"; and the coupling mode changes from "offline selective propagation" to "offline radiation propagation".
【作者单位】：中国地质大学(武汉)经济管理学院;华中科技大学系统工程研究所;
【基金】：国家自然科学基金项目“社会公众集群捐赠行为涌现的动力机制及过程研究”(项目编号:71572185) 中央高校基本科研业务费专项资金资助项目“网络群体性事件中政府公信力变化的演化机理”(项目编号:CUGW150402)的阶段性成果
【分类号】：D631.43;G206

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