姚晨V劳动报:本案没有输家

发布时间：2018-06-03 14:05

本文选题：劳动报 + 姚晨　；参考：《新闻界》2013年14期

【摘要】：正今年六月姚晨起诉上海劳动报社侵害其名誉权案一审胜诉,案情并不复杂,只因姚晨的"微博女王"知名度而引起关注。而此案被告上法庭的乃是一篇抨击时弊、呼吁整治微博"产业链"乱象的时事述评,如何却陷于一场"官司"并承担法律责任,则更值得一议。一、舆论可以制造和操控吗?所谓微博"产业链",其基础就是"有偿微博"。这篇题为《微博"明码标价"产业链浮出水面》的文章,从央视3·15晚会曝光苹果售后问题,一些"大V"纷纷响应,露出有组织地进行宣传造势的破绽,被网民质疑是否"收钱办事"说起。此事虽被解释为不过是央视邀请"大V""配合",并非出钱买舆论,但是记者举出一份公关公司的价目表表明,"微博账号营销"早已有了"明码标
[Abstract]:In June this year, Yao Chen sued the Shanghai Labor newspaper for infringing on her reputation right in the first instance. The case was not complicated, but only caused concern because of Yao Chen's popularity of "Queen Weibo." In this case, the defendant went to court with an attack on the malpractice, and a commentary on current affairs calling for a solution to the chaos of the Weibo "industrial chain", but how to be caught in a "lawsuit" and assume legal responsibility is even more worthy of discussion. First, can public opinion be created and manipulated? So-called Weibo "industry chain", its foundation is "paid Weibo". This article, entitled "Weibo" clearly marked Price "Industrial chain surfaced", exposed Apple after-sale problems from the CCTV 3 / 15 evening party, and some "big V" responded one after another, revealing the flaws in organizing publicity campaigns. Be questioned by netizen whether "collect money to handle affairs" say. Although this matter is interpreted as merely inviting "big V" cooperation "by CCTV, not paying for public opinion, but the reporter cited a price list of public relations company to show that" Weibo account marketing "has already had a" clear code ".
【作者单位】：香港树仁大学;
【分类号】：D920.5

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