论美国对体育商标的双重保护模式
发布时间：2018-11-10 18:00
【摘要】： 本文由引言、正文和结语三部分组成。 引言部分主要论述了本论文的选题背景及其意义,论文的写作目的、思路和结构。 正文部分由四章组成。 第一章首先介绍体育商标的涵义以及美国体育商标的发展沿革。商标用来标示产品或服务的来源、担保商品或服务的质量具有同一性,体育商标并不是法学上的分类,是为行文方便而定义的一类商标。然后,分别介绍了体育商标具有的三个特点,即广泛性、高度的依赖性以及易受侵害性,基于体育商标所具有的特点,对于体育商标的保护就显得更加重要。最后简单叙述了美国对体育商标不断强化保护的历史。 第二章是本文的主要内容,首先从大体上介绍了美国对体育商标的保护模式,即美国联邦商标法与州反淡化法的双重保护模式。美国联邦商标法对商标的保护是最为全面的,具体到体育商标本文主要采取案例分析的方式就美国商标法的几个主要方面进行介绍,从而理解美国商标法对体育商标的保护;在州的层面上,对体育商标的保护主要表现在反淡化法上,本文主要以加利福尼亚州反淡化法为例,提出赋予体育商标以更强有力的保护的建议。 第三章就体育商标的其他几个问题做简要的论述,主要包括美国宪法第一修正案对体育商标保护的限制,寻求保护与限制之间的微妙平衡;奥林匹克标志在美国的保护历史,并提出我国对于奥林匹克标志不可盲目一味保护;学校体育运动组织、业余体育运动组织的体育商标也应当引起关注,因为体育产业在中国必将越来越受重视,关注学校及业余体育组织也就是关注体育产业的未来;司法程序的简化对于体育商标的发展也是有重要影响的。 第四章阐述了研究美国体育商标保护制度对于我国的借鉴。就扩大保护范围、加强执法、设立对体育商标的特别保护机制以及在保护与合理适用寻找平衡等方面展开阐述。 结语部分,总结全文,得出结论。
[Abstract]:This paper consists of three parts: introduction, text and conclusion. The introduction mainly discusses the background and significance of this thesis, the purpose, thought and structure of the thesis. The body is composed of four chapters. The first chapter introduces the meaning of sports trademark and the evolution of American sports trademark. The trademark is used to indicate the source of the product or service, and the quality of the goods or services is guaranteed to be identical. The sports trademark is not a legal classification, but a kind of trademark defined for convenience. Then, it introduces three characteristics of sports trademark, that is, extensive, highly dependent and vulnerable. Based on the characteristics of sports trademark, it is more important for the protection of sports trademark. Finally, the history of strengthening the protection of sports trademarks in the United States is briefly described. The second chapter is the main content of this paper. Firstly, it introduces the protection mode of sports trademark in the United States, that is, the dual protection mode of the Federal Trademark Law and the State Anti-desalination Law. The United States Federal Trademark Law on trademark protection is the most comprehensive, specifically to the sports trademark this paper mainly takes the way of case analysis to introduce the main aspects of the United States trademark law, so as to understand the United States Trademark Law on the protection of sports trademarks; At the state level, the protection of sports trademark is mainly manifested in the anti-dilution law. This paper mainly takes the California anti-dilution law as an example, and puts forward some suggestions to give sports trademark more powerful protection. The third chapter briefly discusses several other issues of sports trademark, including the first Amendment of the United States Constitution of the sports trademark protection restrictions, seeking for a delicate balance between protection and limitation; The history of Olympic symbol protection in the United States, and put forward that our country should not blindly protect the Olympic symbol; The sports trademark of school sports organization and amateur sports organization should also be paid attention to, because sports industry will be paid more and more attention to in China, pay attention to school and amateur sports organization, that is to say, pay attention to the future of sports industry; The simplification of judicial procedure also has important influence on the development of sports trademark. The fourth chapter elaborated the study American sports trademark protection system to our country reference. This paper expounds on expanding the scope of protection, strengthening law enforcement, setting up special protection mechanism for sports trademarks and finding a balance between protection and rational application. The conclusion part, summarizes the full text, draws the conclusion.
【学位授予单位】：山东大学
【学位级别】：硕士
【学位授予年份】：2009
【分类号】：D971.2;DD913
本文编号：2323189
[Abstract]:This paper consists of three parts: introduction, text and conclusion. The introduction mainly discusses the background and significance of this thesis, the purpose, thought and structure of the thesis. The body is composed of four chapters. The first chapter introduces the meaning of sports trademark and the evolution of American sports trademark. The trademark is used to indicate the source of the product or service, and the quality of the goods or services is guaranteed to be identical. The sports trademark is not a legal classification, but a kind of trademark defined for convenience. Then, it introduces three characteristics of sports trademark, that is, extensive, highly dependent and vulnerable. Based on the characteristics of sports trademark, it is more important for the protection of sports trademark. Finally, the history of strengthening the protection of sports trademarks in the United States is briefly described. The second chapter is the main content of this paper. Firstly, it introduces the protection mode of sports trademark in the United States, that is, the dual protection mode of the Federal Trademark Law and the State Anti-desalination Law. The United States Federal Trademark Law on trademark protection is the most comprehensive, specifically to the sports trademark this paper mainly takes the way of case analysis to introduce the main aspects of the United States trademark law, so as to understand the United States Trademark Law on the protection of sports trademarks; At the state level, the protection of sports trademark is mainly manifested in the anti-dilution law. This paper mainly takes the California anti-dilution law as an example, and puts forward some suggestions to give sports trademark more powerful protection. The third chapter briefly discusses several other issues of sports trademark, including the first Amendment of the United States Constitution of the sports trademark protection restrictions, seeking for a delicate balance between protection and limitation; The history of Olympic symbol protection in the United States, and put forward that our country should not blindly protect the Olympic symbol; The sports trademark of school sports organization and amateur sports organization should also be paid attention to, because sports industry will be paid more and more attention to in China, pay attention to school and amateur sports organization, that is to say, pay attention to the future of sports industry; The simplification of judicial procedure also has important influence on the development of sports trademark. The fourth chapter elaborated the study American sports trademark protection system to our country reference. This paper expounds on expanding the scope of protection, strengthening law enforcement, setting up special protection mechanism for sports trademarks and finding a balance between protection and rational application. The conclusion part, summarizes the full text, draws the conclusion.
【学位授予单位】：山东大学
【学位级别】：硕士
【学位授予年份】：2009
【分类号】：D971.2;DD913
【相似文献】
相关硕士学位论文 前2条
1 刘起;论美国对体育商标的双重保护模式[D];山东大学;2009年
2 李雅婧;我国地理标志的法律保护[D];山西财经大学;2007年
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